Tag Archives: in-play

Round table – Kambi: The future of sportsbook personalisation

Kambi

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Kambi, represented by its Head of Data Analytics, David Warder. SBC: What role does pricing and risk have to play in the differentiation …

Read More »

LSports – Elevating sports data with the launch of the ‘new generation product’

Increased levels of data within the consumption of sports have not only opened the door for an evolution in sports betting, but have also dramatically expanded the needs of sportsbook operators. For many suppliers, keeping up with the fast paced elevation of operator desires has proved challenging, but for LSports, aiming to supply accurate and innovative sports related data products …

Read More »

OtherLevels: Taking in-play messaging to the next level

Swish - Copyright: yuran-78 / 123RF Stock Photo

Joe Hannaford, Principal Consultant at OtherLevels, spoke to SBC News about how sophisticated real-time messaging can help operators maximise the full potential of in-play betting. The crowded Christmas football calendar is always a battle between trader and bettor, but with next summer’s World Cup in Russia beginning to loom large on the horizon it will be the front line of …

Read More »

Peter Woodfine – Total Performance Data – In-play betting is ‘vital for racing’s future’

Using innovative global navigation satellite systems Total Performance Data (TPD) aims to expand in-play horse racing betting into the mainstream, whilst opening up betting operators to a vast number of new horse racing betting opportunities. TPD attaches trackers to the saddlecloths of horses and allows operators access to data which was previously not available. The data ranges from sectional times …

Read More »

OPTIMA’s Jacob Lopez: The evolving relationship between online, OTC and self service betting

OPTIMA & BTC Partnership

As CEO of OPTIMA, a leading supplier of sports betting and gaming provisions, Jacob Lopez is in an optimal position to analyse how betting platforms will develop and maintain relationships between retail, digital and self-service stakeholders as consumer demands and technologies evolve.  The Seville based supplier, which boasts partners in Europe, Asia, Africa and America, has gone from strength to …

Read More »

Australian Senate moves to shut down poker & in-play betting services

The Australian Senate has moved to revamp and amend the nation’s ‘Interactive Gambling Bill’, adding a number of new provisions and restrictions for internet gambling service providers. This Wednesday, the Senate approved the passing of its ‘2016 Amendment Bill’ seeking to overhaul a number of provisions within Australia’s existing ‘2001 Interactive Gambling Bill’. The new provisions have been designed to …

Read More »