Tag Archives: in-play

WATCH: How will VAR impact in-play betting markets?

With the onset of the new football season, the biggest development is the introduction of VAR (Video Assistant Referee) in the Premier League. The erratic nature of how the VAR is being interpreted by officials provides a big headache for traders wanting to make sure that they aren’t stung by an unexpected decision, but at the same time provide a …

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Round table – Kambi: The future of sportsbook personalisation


Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Kambi, represented by its Head of Data Analytics, David Warder. SBC: What role does pricing and risk have to play in the differentiation …

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GiG unveils in-play innovation for Russia 2018

Gaming Innovation Group (GiG) is aiming to introduce a different take on the odds market for the upcoming World Cup, with the launch of its advanced sports betting platform product. The platform, which has been under development for the last 18 months, launched today on Rizk.com, the company’s own brand. It will be made available to external operators at a …

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LSports – Elevating sports data with the launch of the ‘new generation product’

Increased levels of data within the consumption of sports have not only opened the door for an evolution in sports betting, but have also dramatically expanded the needs of sportsbook operators. For many suppliers, keeping up with the fast paced elevation of operator desires has proved challenging, but for LSports, aiming to supply accurate and innovative sports related data products …

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OtherLevels: Taking in-play messaging to the next level

Swish - Copyright: yuran-78 / 123RF Stock Photo

Joe Hannaford, Principal Consultant at OtherLevels, spoke to SBC News about how sophisticated real-time messaging can help operators maximise the full potential of in-play betting. The crowded Christmas football calendar is always a battle between trader and bettor, but with next summer’s World Cup in Russia beginning to loom large on the horizon it will be the front line of …

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Peter Woodfine – Total Performance Data – In-play betting is ‘vital for racing’s future’

Using innovative global navigation satellite systems Total Performance Data (TPD) aims to expand in-play horse racing betting into the mainstream, whilst opening up betting operators to a vast number of new horse racing betting opportunities. TPD attaches trackers to the saddlecloths of horses and allows operators access to data which was previously not available. The data ranges from sectional times …

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OPTIMA’s Jacob Lopez: The evolving relationship between online, OTC and self service betting

OPTIMA & BTC Partnership

As CEO of OPTIMA, a leading supplier of sports betting and gaming provisions, Jacob Lopez is in an optimal position to analyse how betting platforms will develop and maintain relationships between retail, digital and self-service stakeholders as consumer demands and technologies evolve.  The Seville based supplier, which boasts partners in Europe, Asia, Africa and America, has gone from strength to …

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Australian Senate moves to shut down poker & in-play betting services

The Australian Senate has moved to revamp and amend the nation’s ‘Interactive Gambling Bill’, adding a number of new provisions and restrictions for internet gambling service providers. This Wednesday, the Senate approved the passing of its ‘2016 Amendment Bill’ seeking to overhaul a number of provisions within Australia’s existing ‘2001 Interactive Gambling Bill’. The new provisions have been designed to …

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Chelsea defence secures In-Play support on Spiffx

Chelsea - Copyright: pal2iyawit / 123RF Stock Photo

The increased faith that punters have in Chelsea, and their ability to hold on to a 1-0 lead, has been emphasised by the latest set of In-Play data released by Spiffx. Back in August against West Ham, Antonio Conte’s side held a 1-0 lead for half an hour at Stamford Bridge but attracted only a 0.13% increase on the 85% …

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David Clifton: Licensing Expert – UKGC updates its position on in-play betting

In its Corporate Business Plan for April 2016 to March 2017, about which I wrote in May – see http://www.sbcnews.co.uk/features/comment  – the Gambling Commission made clear that: amongst its strategic objectives was to empower and protect consumers and to raise standards across all gambling sectors to ensure safe and fair play for consumers and wider public confidence in the integrity of …

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