BetPal is a live trading tool that allows bookmakers to trade matches based on Betradar’s proprietary mathematical algorithms and combines user friendly interfaces for odds managed with all relevant trading information such as live monitoring of market prices and alerts for market deviations. The product is rounded up with Betradar’s live data service which provides the basis for live trading for up to 15,000 events each month.
BetPal allows the automation of live trading operations while keeping control of in-running prices where necessary. The service allows complete flexibility and sportsbook operators can choose whether to fully rely on Betradar’s Live Odds or to take control themselves at any point in time during a match. In addition, operators can create and trade any additional match and market in an easy way.
Sportradar Managing Director Sales, Erik Lorenz, said: “The extension of the BetPal live trading interface for basketball is a further completion of our market leading live betting services. Our clients can choose all levels of automation from trading based purely on our live data, relying on our Live Odds service, trading matches via BetPal based on our live data and algorithms or completely outsource their trading by using our Managed Trading Services. This combination of services is unrivalled in the market and provides our clients a maximum degree of flexibility in their daily operations.”