SBC News Voice of the Sports Betting Industry
Supabets, a sports betting company servicing the African market, has expanded its in-play betting offer to 15,000 live matches per month thanks to the integration of Betradar’s Live Betting Solutions. The in-play portfolio offers a 24/7 coverage of 15,000+ live matches per month of 16 different sports with more than 100 betting markets. The expanded in-play betting offering is with immediate effect available within Supabets’ online and retail betting business.
In addition, Supabets has successfully integrated the Betradar Live Channel in 60 retail betting shops across Africa. The Live Channel combines live odds, live statistics and most importantly live pictures from sporting events around the globe on one single screen, featuring entertainment, betting stimulation and in-play betting action all day long.
Supabets’ CEO, Phillip Anastassopoulos, said: “With the integration of Betradar’s in-play products we guarantee an entertaining live betting solution customised to satisfy the needs of all sports enthusiasts. The partnership with Betradar has significant strategic value to Supabets’ vision statement, as well as future portfolio expansions, as demonstrated by the integration of the Live Channel into our retail business. We firmly believe that this valued partnership will lead to great mutual growth well into the future.”
Gregory Parsons, Betradar’s Director Sales for the African market comments: “In-Play Betting is now gaining a great deal of attention in the African markets and will no doubt become the key turnover driver for bookmakers. Based on this, we are very pleased to welcome Supabets as a new partner for Betradar’s Live Betting Solutions and for the Live Channel Retail. Betradar are convinced the live-betting expansion undertaken by Supabets will be the perfect catalyst to drive future growth”.
