In its Corporate Business Plan for April 2016 to March 2017, about which I wrote in May – see http://www.sbcnews.co.uk/features/comment – the Gambling Commission made clear that: amongst its strategic objectives was to empower and protect consumers and to raise standards across all gambling sectors to ensure safe and fair play for consumers and wider public confidence in the integrity of …
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BetVictor has announced the launch of its new in-house developed In-Play offering – the latest improvement designed to bring customers a more intuitive and simple betting experience. Available across all channels, the latest In-Play is a key improvement to BetVictor’s Sportsbook and the new layout will allow customers easier navigation between different sports and markets. With the development comes a …
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Scott Longley looks at the future of the in-play betting in Australia and finds that it might not have one after this summer’s General Election. If there is a song which occasionally typifies the relationship betting and gambling companies have with regulators and governments when they end up pushing the boundaries of what is acceptable according to the limits of …
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bettingexpert.com, the world’s biggest social network for sports betting, has partnered with bet365 to launch bettingexpert LIVE, the first ever in-play tipping app. Punters will be able to discover the best in-play tips using the new app, before easily placing bets through an innovative integration with leading bookmaker bet365. The app draws on the vast range of bet365’s in-play markets and events …
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Nominations are open for the second annual Betting on Football Awards. This year has seen the number of categories increase from four to nine as SBC looks to recognise the very best practice in football betting, with new awards in the areas of in-play, mobile, sponsorship, data use and fantasy. Deadline for entry into these awards is 12 November. SBC …
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Armenian bookmaker TotoGaming has embarked on a strategy of introducing considerable improvements to its omni-channel operations, specifically in its provision of live betting events. Over the past two decades TotoGaming has developed one of the largest networks of retail operation in the region, with the company making great progress through its aim to provide customers with the best the market …
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William Hill is gearing up for the kick-off of its new football campaign ‘Take Control’. The new look campaign, developed by its long-term creative agency, Bark&Bite, consist of three 30 second TV adverts and will be executed through the line – across radio, social media, online and retail display and press. The TV campaign reflects William Hill’s commitment to innovation …
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Betting exchange Smarkets has confirmed that it will fully integrate its ‘instant match’ feature having tested the function in beta Instant Match is Smarkets answer to in-play betting. The feature works by matching bets instantly so that traders never miss a price due to a delay. Competitors, institute a mandatory eight-second delay before matching the bet when in play.Instant Match …
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STATS, the sports technology, data and content supplier, is planning on a massive expansion of its in-play portfolio over the next few years, with the company planning on doubling the number of events that it covers. Roy Clements, managing director of STATS Europe, said that the company has big ambitions to expand its coverage of American sports. He explained: “STATS …
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Supabets, a sports betting company servicing the African market, has expanded its in-play betting offer to 15,000 live matches per month thanks to the integration of Betradar’s Live Betting Solutions. The in-play portfolio offers a 24/7 coverage of 15,000+ live matches per month of 16 different sports with more than 100 betting markets. The expanded in-play betting offering is with …
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