March 19, 2019
Ahead of this year’s Betting on Football, we have turned our attention towards everything innovation, catching up with OtherLevels Founder and CEO, Brendan O’Kane. We spoke about the acceleration of innovation in recent years, and the importance of personalisation for a sportsbook experience. At this year’s event, Brendan will be speaking as part of our Betting on Innovation track, where …
Read More »March 8, 2018
Multi-channel messaging platform OtherLevels has launched its innovative in-play messaging module with Sun Bets, significantly improving the operator’s engagement and scalability with bettors during live sporting events. It means the UK-facing sportsbook will now be able to dynamically deliver personalised, contextually-relevant messages promoting its latest in-play odds across the long-tail of all live sports and matches. OtherLevels’ in -play messaging …
Read More »December 7, 2017
Joe Hannaford, Principal Consultant at OtherLevels, spoke to SBC News about how sophisticated real-time messaging can help operators maximise the full potential of in-play betting. The crowded Christmas football calendar is always a battle between trader and bettor, but with next summer’s World Cup in Russia beginning to loom large on the horizon it will be the front line of …
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