Tag Archives: Horse Racing

Alex Kornilov, BETEGY: How horse racing can engage with the younger demographic

Alex Kornilov, Betegy at Betting on Sports Europe

Ahead of his appearance at this week’s Betting on Sports Europe conference at Twickenham Stadium in London, BETEGY’s CEO Alex Kornilov spoke to SBC News about how horse racing can reach a new audience, the future of betting shops, and player engagement in the UK market.  SBC: As an expert on player engagement, how would BETEGY define the core player …

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SIS to broadcast Hipódromo de las Américas fixtures via Codere deal

SIS to broadcast Hipódromo de las Américas fixtures via Codere deal

SIS (Sports Information Services) has built upon its Latin American offering by inking a new exclusive partnership with Codere.  Through the deal, SIS has agreed to broadcast the remaining 76 horse racing fixtures of the 2021 season from the Hipódromo de las Américas racetrack in Mexico City.  Coverage will be made available to SIS customers across the world via its …

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William Morris, SIS: Showcasing the best racing content across every time zone

racing

William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a diversified racing portfolio in today’s marketplace, before identifying a couple of international ‘race meets’ which now form a crucial part of the company’s content portfolio. SBC: First of all, how important is it to be able to offer a diverse racing portfolio in today’s marketplace? …

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Soft2Bet’s Rabona adds Latrobet horse racing content

Soft2Bet’s Rabona adds Latrobet horse racing content

Soft2Bet will continue to strengthen its horse and greyhound racing offering through a new partnership with technology and software supplier Latrobet. By integrating Latrobet’s turnkey solution into its Rabona sportsbook, Soft2Bet clients will gain access to the supplier’s horse racing solution, which includes live racing streams, customised silks, extensive form information and odds as well as resulting services. “Recent months …

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JenningsBet lands XB Net deal

JenningsBet, a UK gambling operator, has strengthened its US offering after agreeing a new partnership with XB Net. The independent operator, which has over 100 shops across the UK, now has access to XB Net’s live pictures, data and betting services across a network of over 50 North American tracks. As a result of the deal, JenningsBet will be able …

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SIS: Offering an omni-channel experience for online and retail customers

retail

Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …

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