When EveryMatrix acquired FSB Technology in 2024, it recognised the London-based firm as having ‘one of the strongest horse racing products among sportsbook providers’. So when the global platform provider then said it would build an entirely new horse racing product, it raised eyebrows. If the FSB product was so powerful, why replace it? “When we were in the initial …
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Matt Parr, Amelco: bridging the gap between tradition and ‘future-ready’ racing
Despite question marks seemingly being consistently hung over the future of horse racing in certain quarters, the round the clock global opportunities presented by the sports certainly cannot be questioned. With this in mind, Amelco has showcased its upgraded horse racing product, which will enable clients to consistently meet this worldwide demand for what is billed as a “foundational” component …
Read More »Amelco bets on horse racing amidst platform upgrade
Amelco has prioritised horse racing betting as a foundational product after announcing the launch of its newly upgraded horse racing offering. Aiming to offer an overall stronger horse racing betting product, Amelco’s revised product will deliver a modular, API-first platform built for speed, scale and seamless integration with racing content providers. Matt Parr, Amelco’s Head of Horse Racing, commented: “Racing …
Read More »Racing and betting voice concerns around tax raise but share differing views
Racing stakeholders have joined gaming industry representatives in calling for caution as the government reviews whether to align remote gambling taxes under one structure. HMRC, the UK tax office, is currently in the midst of a review due to conclude in July which could see the three different betting duties combined into one. This would see a general gaming duty …
Read More »Metric Gaming partners Racing & Sports to get in on UK racing popularity
Metric Gaming, a European sportsbook platform provider, has partnered with Racing and Sports (R&S) to improve its horse and greyhound racing offering. The company will utilise R&S’ racing product to enhance its offering in the UK and Ireland, where horse racing remains a popular betting sport despite some hurdles in recent years. Metric has already taken the racing product live …
Read More »TPD extends Middle Eastern racing footing with Abu Dhabi move
Abu Dhabi Turf Club (ADTC) has agreed to a multi-year deal with Total Performance Data (TPD) to use the data provider’s services at its racetrack in Abu Dhabi. TPD has already begun producing live and post-race timing and performance stats for every horse at ADTC, with live running order graphics displaying on racetrack screens for spectators. Will Duff Gordon, CEO …
Read More »Arena Racing Company: Escaping horse racing’s ‘analogue’ past
Furlongs, handicaps, claiming races and group races. Horse racing can be a confusing world containing a myriad of alien and industry-specific terminology for operators and bettors alike. Now, Arena Racing Company (ARC) is aiming to look beyond the “analogue” nature of racing through its strategic alliance with Tabcorp, Racecourse Media Group (RMG) and 1/ST CONTENT. “The Racing1 Rights Alliance is …
Read More »Vermantia: delivering premium virtual racing experiences
Vermantia’s Chief Business Officer Spyros Stavropoulos offers an overview of the company’s virtual racing betting products, and notes why these new innovations can help attract a new audience. As the rise of igaming and online sports betting continues globally, there have been concerns over the long term health of horse and greyhound racing, but Vermantia argues its new solutions can …
Read More »Amelco’s Matt Parr charts the evolution of UK horse racing
Amelco‘s Head of Horse Racing, Matt Parr, takes a look at UK racing and how much the sport has evolved with the introduction of new technologies, as well as what can be done by the gambling industry to deepen engagement with a new wave of bettors. SBC News: To get things started, can you tell us a bit more about …
Read More »bet365: Cheltenham Festival’s influence is “bigger than ever”
It’s the most important week in the UK racing calendar, the “greatest show on turf”. Cheltenham Festival enamoured racing fans across the world as shock results twinned with a win for the favourite in the Gold Cup presented mixed results for fans and bookmakers. bet365 has told SBC News that the week of racing ended “honours even” between its trading …
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