Better Collective A/S has confirmed the appointment of Guy Harding as Senior Director of Group Media Partnerships at the Stockholm-listed global betting and gaming media publisher. An expert in all disciplines related to player acquisition, partnership management, and campaign ROI, Harding joins Better Collective from iGaming media network Legend, where he most recently served as Commercial Director. Updating media, Better …
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Guy Harding departs oddschecker for Commercial Directorship at LC Interactive
Oddschecker’s Commercial Strategy and Safer Gambling Director, Guy Harding, has confirmed that he is vacating his role for a new position at LC Interactive Ltd. Confirming the news on Linkedin, Harding revealed that his six-year tenure at oddschecker was coming to a close, having first joined the firm as Head of Commercial in February 2016 before assuming his now-outgoing position …
Read More »Oddschecker US election traffic trumps 2016 figures
As the US election has dominated the news over the last few days, oddschecker has revealed that the election night on 4 November 2020 was the highest day for traffic in its 21-year history. The affiliate stated that the traffic on election night was 19.4% higher than its previous highest day, which was 14 April 2018 for the Aintree Grand …
Read More »Are we at peak betting? Find out at Betting on Football
Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …
Read More »Danske Spil launches Perform’s Watch & Bet Retail service
Danske Spil will bring premium live sports video to customers throughout shop opening hours after launching the new new high resolution Watch & Bet Retail service from Perform across its land-based retail estate. The service includes thousands of premium and well-timed streams for Danish bettors, including La Liga, KHL and WTA tennis, along with stats to aid betting decisions and …
Read More »Guy Harding – Oddschecker: ‘Overround Erosion’ understanding the industry’s imbalance between price & margin control
At last week’s iGaming Super Show, Guy Harding Head of Commercial for Oddschecker gave an extensive presentation on the issue of price and margin controls and their impacts on a bookmaker’s bottom-line. Harding refers to the dynamic as the ‘overround erosion’, detailing the imbalance between customer offers/incentives and the impact they have on operators final margin. Put simply ‘overround’ is …
Read More »SBC Betting Forum delivers specialist sports betting focus in Amsterdam
More than 15 leading industry speakers will take to the stage in the inaugural SBC Betting Forum at this year’s iGaming Super Show in Amsterdam (11-14 July). SBC Events has joined forces with iGaming Business to create a dedicated one-day sports betting conference at the Amsterdam RAI on 12 July, while also providing a meeting place for the industry to …
Read More »Is your company a ‘hard hitter’ in the sports betting industry?
SBC is inviting the ‘hard hitters’ in the sports betting industry to put themselves forward for one of 15 awards created to recognise excellence in 2016. If you feel your company deserves special recognition this year, make sure you get your nomination in before October 25. The SBC Awards 2016, which will be held on December 7 at Under the Bridge …
Read More »Sky Bet & Betfair win Oddschecker Euro 2016 user engagement battle
Sky Bet & Betfair win Euro 2016 Oddschecker coverage Having reviewed a busy period on its website and mobile devices, team Oddschecker detailed key data takeaways from bookmaker activity on its channels during Euro 2016 (10 June – 10 July). As expected, the Euros would see a significant increase in user activity, with Oddschecker detailing the key metric of …
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