SBC News Voice of the Sports Betting Industry
As the US election has dominated the news over the last few days, oddschecker has revealed that the election night on 4 November 2020 was the highest day for traffic in its 21-year history.
The affiliate stated that the traffic on election night was 19.4% higher than its previous highest day, which was 14 April 2018 for the Aintree Grand National.
Commenting on the new record, oddschecker’s Head of Commercial Guy Harding said: “4 November was huge. We were seeing traffic, betting and registration levels more akin to mid-March.
“Once again these metrics prove the importance of oddschecker to both the punter and by definition operators alike. We really are the cornerstone to any operator’s marketing mix strategy in the UK”.
The presidential race between Donald Trump and Joe Biden has remained on a knife edge, with no winner confirmed as of yet. Compared to 2016, interest in US 2020 is 119% higher between 3-4 Nov 2020 when compared to 8-9 Nov 2016 when Trump was pitted against Hillary Clinton.
The increased engagement, according to oddschecker, demonstrates the clear interest in the election and ongoing ballot counting from the UK public – with the affiliate stating that the odds are ‘a key indicator of which way the result will swing’.
In addition, the US election has continued a very strong year in terms of traffic, with the May Google search update having a positive effect.
Royal Ascot pages saw a 19% increase in pageviews year on year (YoY), Derby day 44% and the first eight game weeks of the Premier League 8%.
