Tag Archives: gamification

Shaun Simmonds – why gamification will rule at Russia 2018

Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …

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SIS boosts customer engagement with Data Gains’ Loyalty Rewarded gamification tools

Boosting its customer retention capabilities, betting data and systems provider SIS has partnered with user engagement firm Data Gains to integrate its subsidiary ‘Loyalty Rewarded’ programme. The partnership will see SIS integrate Data Gain engagement services for its client portfolio including onsite widgets and user gamification functions. SIS and Data Gains customers will benefit from targeted and in-depth data capture, …

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Giving content marketing a spin for online casino brands

Content marketing is hugely successful in the sports betting sector, but can it work in the same way for casino games? Scott Longley investigates. Casino occupies a curious position within the online gambling universe. While all the evidence shows that the category of gaming is by far the largest vertical in revenue terms, it remains a product which to a degree …

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Gamification+ workshop comes to Brighton

Gamification+ Ltd is delivering an interactive workshop on how to apply the cutting edge techniques of gamification to marketing. Gamification is the process of making activities more game like, and is a particularly useful way of applying game design theories to everyday situations, especially marketing. The workshop is being held at 68 Middle Street in Brighton, UK. The course will …

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Yggdrasil Gaming enters Casino Room

Yggdrasil Gaming has signed a partnership with Casino Room, an innovative casino where every spin takes players one step further in an intergalactic quest to earn points, badges and freespins. Casino Room, which is owned and operated by Ellmount Gaming Limited, will receive Yggdrasil’s entire casino games portfolio and Infinite API for gamification. Fredrik Elmqvist, CEO of Yggdrasil Gaming, said: …

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