Tag Archives: gamification

Soft2Bet: our gamification features combine innovation with modern technology

SBC News Soft2Bet: our gamification features combine innovation with modern technology

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …

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Alexander Kamenetskyi, SOFTSWISS: is gamification more than just a buzz word?

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook

If we were to look back at some of the key challenges for igaming companies in 2023, we might find that there’s been plenty of discussion around the topics of player engagement, retention and elevating the overall betting experience.  But one solution that has been proposed numerous times is gamification – the idea of creating new layers of games / …

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Soft2Bet: turning regulatory challenges into new opportunities

Soft2Bet: turning regulatory challenges into new opportunities

The last year has been a busy one for Soft2Bet, with the igaming and sportsbook solution provider entering several new markets in the first half of the year alone.  But according to David Yatom Hay (pictured, right), Soft2Bet’s General Counsel, this is just the tip of the iceberg, with big plans already in motion to pursue new, promising opportunities around …

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James King: Flows is hitting the jackpot on voice-activated gamification and engagement

SBC News James King: Flows is hitting the jackpot on voice-activated gamification and engagement

It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …

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Wazdan’s Andrzej Hyla: gamification grows player engagement and retention

SBC News Wazdan’s Andrzej Hyla: gamification grows player engagement and retention

Gamification, and the personalisation of gaming experiences, is often overlooked or misconstrued by the igaming sector. But according to Andrzej Hyla, CCO at Wazdan, research shows that customisation is not only essential in the maximisation of user experience but also in the retention of new players. Here he explains how customisation can increase engagement, promote customer retention, increase player lifetime value, …

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GiG drives player engagement with BlueRibbon partnership

GiG drives player engagement with BlueRibbon partnership

Gaming Innovation Group (GiG) has added a “new level of gamification” to its existing games portfolio after striking a deal to integrate player engagement tools from BlueRibbon. BlueRibbon’s player engagement tools will support GiG in upscaling player loyalty and increasing brand differentiation for platform partners across the world. The player engagement tools will be accompanied by additional engagement functions such …

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SIS boosts customer engagement with Data Gains’ Loyalty Rewarded gamification tools

SBC News SIS boosts customer engagement with Data Gains' Loyalty Rewarded gamification tools

Boosting its customer retention capabilities, betting data and systems provider SIS has partnered with user engagement firm Data Gains to integrate its subsidiary ‘Loyalty Rewarded’ programme. The partnership will see SIS integrate Data Gain engagement services for its client portfolio including onsite widgets and user gamification functions. SIS and Data Gains customers will benefit from targeted and in-depth data capture, …

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