Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet. Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …
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Alexander Kamenetskyi, SOFTSWISS: is gamification more than just a buzz word?
If we were to look back at some of the key challenges for igaming companies in 2023, we might find that there’s been plenty of discussion around the topics of player engagement, retention and elevating the overall betting experience. But one solution that has been proposed numerous times is gamification – the idea of creating new layers of games / …
Read More »Soft2Bet: turning regulatory challenges into new opportunities
The last year has been a busy one for Soft2Bet, with the igaming and sportsbook solution provider entering several new markets in the first half of the year alone. But according to David Yatom Hay (pictured, right), Soft2Bet’s General Counsel, this is just the tip of the iceberg, with big plans already in motion to pursue new, promising opportunities around …
Read More »Going global: Soft2Bet’s David Yatom on pursuing new market opportunities
Since the start of this year, Soft2Bet has set out on a journey to expand its global footprint, with its most recent market entry being Romania. One month on, and the provider is confident that the Romanian market has been a ‘natural fit’, and one that presents a whole host of opportunities for further expansion. In a chat with SBC …
Read More »James King: Flows is hitting the jackpot on voice-activated gamification and engagement
It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …
Read More »David Yatom: our Greek licence will take Soft2Bet “to new heights”
The Greek market has long been one to watch, with many sports betting and casino companies expanding their footprint into this region as of late. Soft2Bet has been no exception. Entering the market in May, Soft2Bet is already making its mark on the Greek sports betting and casino market – with plans already in place to take its partners’ gaming …
Read More »Wazdan’s Andrzej Hyla: gamification grows player engagement and retention
Gamification, and the personalisation of gaming experiences, is often overlooked or misconstrued by the igaming sector. But according to Andrzej Hyla, CCO at Wazdan, research shows that customisation is not only essential in the maximisation of user experience but also in the retention of new players. Here he explains how customisation can increase engagement, promote customer retention, increase player lifetime value, …
Read More »GiG drives player engagement with BlueRibbon partnership
Gaming Innovation Group (GiG) has added a “new level of gamification” to its existing games portfolio after striking a deal to integrate player engagement tools from BlueRibbon. BlueRibbon’s player engagement tools will support GiG in upscaling player loyalty and increasing brand differentiation for platform partners across the world. The player engagement tools will be accompanied by additional engagement functions such …
Read More »Shaun Simmonds – why gamification will rule at Russia 2018
Shaun Simmonds, Founder of Supersub Sport and Sportpesa’s UK representative, takes a look ahead at next year’s World Cup in Russia and predicts a creative surge to attract a new audience. The fact that next summer’s World Cup will be in Europe is a huge plus. I remember covering a match between USA and Ghana on Twitter at 11pm on …
Read More »SIS boosts customer engagement with Data Gains’ Loyalty Rewarded gamification tools
Boosting its customer retention capabilities, betting data and systems provider SIS has partnered with user engagement firm Data Gains to integrate its subsidiary ‘Loyalty Rewarded’ programme. The partnership will see SIS integrate Data Gain engagement services for its client portfolio including onsite widgets and user gamification functions. SIS and Data Gains customers will benefit from targeted and in-depth data capture, …
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