SBC News Voice of the Sports Betting Industry
Yggdrasil Gaming has signed a partnership with Casino Room, an innovative casino where every spin takes players one step further in an intergalactic quest to earn points, badges and freespins.
Casino Room, which is owned and operated by Ellmount Gaming Limited, will receive Yggdrasil’s entire casino games portfolio and Infinite API for gamification.
Fredrik Elmqvist, CEO of Yggdrasil Gaming, said: “Gamification is absolutely essential in today’s online casino marketplace. Operators need to take their customers on a journey to keep them engaged and technology shouldn’t hinder creativity when it comes to player promotions.
“Our Infinite API for gamification is the perfect solution for operators that want to offer their customers something different. Casino Room is already making waves in this area and we are looking forward to helping them achieve even more customer engagement.”
Kristian Svensson, Nordic director of Casino Room, said: “As our slogan suggests – ‘Missions. Friends. Rewards.’ – we are passionate about giving our players a superior experience to other casino sites.
“We do this by offering an adventure and rewarding our customers for their loyalty, with not only money but also by giving them the opportunity to improve their status as players and earn trophies for missions completed. We are not just another faceless casino and we like to give our players a different experience to what is out there on the market.”
