Gaming Innovation Group (GiG) has added a “new level of gamification” to its existing games portfolio after striking a deal to integrate player engagement tools from BlueRibbon.
BlueRibbon’s player engagement tools will support GiG in upscaling player loyalty and increasing brand differentiation for platform partners across the world.
The player engagement tools will be accompanied by additional engagement functions such as Jackpot tournaments, as well as customised Jackpot mini-games and widgets, allowing GiG to elevate the personalised experience for its clients and their players.
Ben Clemes, Chief Commercial Officer at GiG, said: “We are excited to have partnered with a leading marketing platform like Blue Ribbon. At GiG, we are always looking for ways to enhance and improve our existing offering to our partners.
“Integrating BlueRibbon’s jackpot solution allows us to enhance our frontend by adding a new level of gamification to our existing games portfolio. This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles.”
Dan Fischer, Co-Founder and CMO at BlueRibbon, added: “Teaming up with GiG is an exciting move for BlueRibbon. Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition. We are proud to be partnering with GiG as we revolutionise the iGaming experience together.”
Earlier this week, GiG enhanced the capabilities of its marketing compliance tool, GiG Comply, by adding a new language detection feature which will allow operators to ensure that they are compliant with regulatory guidelines in particular markets by identifying which language a website is using to promote their brand.