Tag Archives: Foxy Bingo

A-list Appointment! Foxy Bingo recruits Heather Graham as new face of Foxy

FTSE-listed GVC Holdings has announced that Hollywood star Heather Graham will be the ‘face’ of UK subsidiary brand Foxy Bingo. Graham star of hit movies ‘The Hangover’ and ‘Boogie Nights’ will head Foxy Bingo’s latest £10 million UK marketing campaign and brand refresh. Foxy marketing detailed that the actress will head-up six ‘tongue-in-cheek’ commercials for the bingo brand. The first …

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GVC selects Home as Foxy relaunch lead agency

GVC Holdings has awarded Leeds-based integrated marketing agency Home its £5 million media buying and planning account for the UK relaunch of online bingo subsidiary Foxy (foxybingo.com).  Confirming Home as its lead agency, GVC marketing seeks to relaunch and revamp Foxy, one of the oldest UK online bingo brands. Home will be tasked with delivering Foxy’s TV and video-on-demand campaign …

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GVC appoints Adele Lawton as Head of Group Bingo

FTSE-listed GVC Holdings (GVC) has confirmed the appointment of Adele Lawton to the newly created role of Group Head of Bingo. Joining GVC Holdings, Lawton will be tasked with leading corporate initiatives and group strategy for GVC’s newly acquired online bingo properties which include Foxy Bingo, Party Bingo and Cashcade Network bingo partners. Lawton takes over as GVC online bingo …

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GVC bolsters CRM capabilities with Optimove multi-brand partnership

Seeking to bolster its customer retention management (CRM) operations, GVC Holdings (GVC) has confirmed Israeli user management software provider Optimove as its new network partner. Optimove a specialist in automated and tailored CRM system development, will become the core retention platform for GVC’s portfolio of betting and igaming brands (Sportingbet, bwin, Party Gaming, Foxy Bingo). GVC had a prior working …

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GVC Holdings turns down approaches for bwin.party assets

UK newspaper the Daily Telegraph has reported that GVC Holdings governance has rebuffed a number of offers interested in acquiring its bwin.party Entertainment assets. The Aim listed operator, stated to the newspaper that it had been approached by interested parties in the potential sale of UK bingo operator Cashcade and its B2C brand Foxy Bingo. GVC had received further interest …

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Product declines sees bwin.party struggles continue into 2015

Takeover target bwin.party entertainment has continued its corporate performance struggles into 2015, reporting a 6% year-on-year decrease in revenues to €155 million (Q1 2014: 166 million). The operator’s group performance had been impacted by an unfavourable set of European football results recorded throughout the industry, combined with further declining performances on its online casino and poker verticals Positives saw bwin.party …

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Foxy Bingo unveils new casino offering – FoxyCasino.com

bwin.party bingo and games subsidiary Foxy Bingo has launched new UK casino portal FoxyCasino.com. Foxy Casino will offer UK players over 150 popular igaming titles such as Rainbow Riches and Millionaire Genie. The new casino vertical will further offer personalised CRM and VIP rewards to engage top players. Foxy Casino will utilise the popular Foxy Bingo character and brand Foxy …

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Foxy Bingo launches new brand and website with Joey Essex

bwin.party bingo subsidiary Foxy Bingo has unveiled a new brand supported by a website re-launch and multi-content marketing campaign which is set to go live today. The updated design brings a cleaner, crisper feel to the branding while Foxy himself now sports a slicker, hipper look featuring a retro purple two-piece suit. The new look will be featured in a …

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