Industry CX and innovation studio Graphyte AI has secured a major partnership extension as Entain Plc confirms that it will continue to utilise Graphyte as its lead customer personalisation software provider. The FTSE100 gambling group begun to work with Graphyte in 2019, charged with developing a customised real-time personalisation platform for Ladbrokes Casino. The partnership has been expanded to include …
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Entain Plc has lauded its diversified business model as the FTSE100 gambling group achieved 22 consecutive quarters of double-digit online growth. Publishing its interim 2021 trading results (period ending 30 June), Entain registered group revenues of £1.79 billion, up 11% on corresponding 2020’s results of £1.61 billion. Period growth was attributed to improved online trading across all markets (except Germany), …
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News UK’s Managing Director of Betting and Gaming, Simon Collins, is set to vacate his position, with the intention of returning to the start up sector. Collins has over 25 years experience in the iGaming industry, having overseen the development of a number of brands across a range of verticals. He co-founded and served as Managing Director of Cashcade – …
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FTSE-listed GVC Holdings has announced that Hollywood star Heather Graham will be the ‘face’ of UK subsidiary brand Foxy Bingo. Graham star of hit movies ‘The Hangover’ and ‘Boogie Nights’ will head Foxy Bingo’s latest £10 million UK marketing campaign and brand refresh. Foxy marketing detailed that the actress will head-up six ‘tongue-in-cheek’ commercials for the bingo brand. The first …
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GVC Holdings has awarded Leeds-based integrated marketing agency Home its £5 million media buying and planning account for the UK relaunch of online bingo subsidiary Foxy (foxybingo.com). Confirming Home as its lead agency, GVC marketing seeks to relaunch and revamp Foxy, one of the oldest UK online bingo brands. Home will be tasked with delivering Foxy’s TV and video-on-demand campaign …
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FTSE-listed GVC Holdings (GVC) has confirmed the appointment of Adele Lawton to the newly created role of Group Head of Bingo. Joining GVC Holdings, Lawton will be tasked with leading corporate initiatives and group strategy for GVC’s newly acquired online bingo properties which include Foxy Bingo, Party Bingo and Cashcade Network bingo partners. Lawton takes over as GVC online bingo …
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Seeking to bolster its customer retention management (CRM) operations, GVC Holdings (GVC) has confirmed Israeli user management software provider Optimove as its new network partner. Optimove a specialist in automated and tailored CRM system development, will become the core retention platform for GVC’s portfolio of betting and igaming brands (Sportingbet, bwin, Party Gaming, Foxy Bingo). GVC had a prior working …
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UK newspaper the Daily Telegraph has reported that GVC Holdings governance has rebuffed a number of offers interested in acquiring its bwin.party Entertainment assets. The Aim listed operator, stated to the newspaper that it had been approached by interested parties in the potential sale of UK bingo operator Cashcade and its B2C brand Foxy Bingo. GVC had received further interest …
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Takeover target bwin.party entertainment has continued its corporate performance struggles into 2015, reporting a 6% year-on-year decrease in revenues to €155 million (Q1 2014: 166 million). The operator’s group performance had been impacted by an unfavourable set of European football results recorded throughout the industry, combined with further declining performances on its online casino and poker verticals Positives saw bwin.party …
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bwin.party bingo and games subsidiary Foxy Bingo has launched new UK casino portal FoxyCasino.com. Foxy Casino will offer UK players over 150 popular igaming titles such as Rainbow Riches and Millionaire Genie. The new casino vertical will further offer personalised CRM and VIP rewards to engage top players. Foxy Casino will utilise the popular Foxy Bingo character and brand Foxy …
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