GVC Holdings has awarded Leeds-based integrated marketing agency Home its £5 million media buying and planning account for the UK relaunch of online bingo subsidiary Foxy (foxybingo.com).
Confirming Home as its lead agency, GVC marketing seeks to relaunch and revamp Foxy, one of the oldest UK online bingo brands. Home will be tasked with delivering Foxy’s TV and video-on-demand campaign which has been planned for this March.
The marketing agency has prior experience of working with GVC brands having led sportsbook Bwin’s pan-European TV media buying in 2016.
Adele Lawton, Group Head of Bingo at GVC ,commented on the Foxy relaunch; “We’re thrilled to be working with the team at Home. Their experience in the sector and approach to media was just what we were looking for. We can’t wait to get back on TV with fresh creative and a strategic media plan to boot.”
Ben Cunningham, Director at Home, welcomed his agency’s new account: “We are delighted to welcome Foxy to the Home family. Foxy is such an established brand in the category with exciting plans ahead, we look forward to working alongside the fantastic team at GVC and their agency partners. We’re confident that our expertise in the e-gaming sector and our approach to media planning, buying and evaluation will help them to achieve their objectives.”