GVC bolsters CRM capabilities with Optimove multi-brand partnership

Seeking to bolster its customer retention management (CRM) operations, GVC Holdings (GVC) has confirmed Israeli user management software provider Optimove as its new network partner.

Optimove a specialist in automated and tailored CRM system development, will become the core retention platform for GVC’s portfolio of betting and igaming brands (Sportingbet, bwin, Party Gaming, Foxy Bingo).

GVC had a prior working relationship with Optimove who had served as CRM system for its Sportingbet brand. The company stated that it had decided to further its relationship with Optimove in order to streamline CRM initiatives and strategy throughout its online gambling assets.

Adam Lewis Head of Group GVC Sportsbooks commented on the partnership

“Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”

Alon Tvina, COO of Optimove, was pleased to further his company’s relationship with GVC

“The GVC brands we’ve already worked with are among the most sophisticated users of our Customer Marketing Cloud. We look forward to working closely with additional GVC properties to duplicate these player marketing successes and further cement GVC’s position as a leader in its space.”