Tag Archives: floyd mayweather

“Money” Mayweather delivers knockout with Wild Poker team-up

Floyd Mayweather has announced a partnership with Wild Poker, a casino adventure game by Playtrex and Hero Digital Entertainment. Integrated into the game as both a character and a presenter, Mayweather commented: “As soon as I saw Wild Poker, I knew I wanted to become part of it. “I’m constantly asked to put my name on stuff, but Wild Poker …

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Paddy Power reprimanded by the ASA over controversial Mayweather marketing

The UK Advertising Standards Authority (ASA), upheld complaints made regarding Paddy Power’s controversial ‘always bet on black’ advertising campaign in the build up to the recent Floyd Mayweather and Conor McGregor bout. The Paddy Power promotional campaign followed up the bookmaker’s decision to pay out on Mayweather three days before the fight took place. The campaign was endorsed by the …

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Breaking down boxing trading at #boscon2017

Copyright: veresovich / 123RF Stock Photo

After discussing boxing on a panel at the Betting on Sports 2017 conference, head of sports at Scandinavian betting systems provider, BettingCloud, Endre Nesset broke down the intricacies of trading boxing. Endre said: “For us as a modelling company, it comes down to the models we have, so with boxing, essentially you have to calculate the chances of a fighter …

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Betting industry avoids ‘bloody nose’ as Mayweather schools plucky McGregor

Mayweather

After drawing an unprecedented amount of betting and public interest, the trash talking finally ended on Saturday (26 August), as Floyd Mayweather and Conor McGregor came to blows in Las Vegas. As the majority of commentators and bookmaker believed the UFC Vs Boxing bout was predictably one sided, as despite McGregor’s encouraging start the speed and movement of the masterly Mayweather proved …

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Paddy Power denies racism claims over Mayweather promotion

Not one to shy away from controversy, Paddy Power has refuted claims that its promotion yesterday could in anyway be construed as being racist. The allegations related to Paddy Power’s use of the phrase ‘always bet on black’ after the company paid out on Floyd Mayweather defeating Conor McGregor. Defending the promotional slogan to SBC, Lee Price (Head of PR …

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SBC Bookies’ Corner – All on the Line for Mayweather vs McGregor

This Saturday’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has surpassed all bookmaker expectations. Grabbing the general public’s attention, Mayweather vs McGregor looks to break all combat sports records (PPV, wagering, global audience etc…). SBC’s Bookies’ Corner details how bookmakers have approached this unique fight, regarding market pricing, public expectations, hype and rumour. Furthermore, should McGregor achieve …

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Mayweather/McGregor – Paddy Power’s punchy payout gamble

With three days until the most anticipated boxing event of recent memory, Paddy Power has already rewarded backers of Floyd Mayweather by paying out on the American fighter. The Irish bookmaker has made the £250,000 payout this morning, in spite of nearly 80% of punters backing the two-weight UFC champion Conor McGregor. A spokesman for Paddy Power said: “We’re spinning …

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Showtime…Kambi pushes all in-play & instant betting boundaries for Mayweather vs McGregor

Sports betting platform provider Kambi is pulling no punches for this weekend’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor (Saturday 26 August). Kambi specialist in ‘tier 1’ bookmaker provisions, has detailed that it will have the most comprehensive betting market inventory for the Las Vegas fight which is has broken wagering levels for combat sports. In …

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Knock-Out… ‘The Notorious’ Conor McGregor joins Team Betsafe

Betsson AB European sports betting subsidiary Betsafe has announced that it has signed UFC Lightweight Champion ‘The Notorious’ Conor McGregor as its new ‘EU Ambassador’. One of the most followed and popular athletes in world sports, UFC star McGregor is currently preparing to fight boxing legend Floyd ‘Money’ Mayweather in Las Vegas on 26 August, in a bout seeking to …

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Mayweather vs McGregor breaks Betfair betting records

Mayweather

With 19 days until the opening bell of the most anticipated boxing event in recent memory, Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has already smashed betting records. Betfair has revealed that betting on the bout has already surpassed the £10m mark, making it the biggest boxing event in Betfair history. The previous record was £8.9m, set in 2015 when …

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