SBC News Voice of the Sports Betting Industry
Betby has announced that it will offer the most comprehensive coverage of betting markets for the inaugural FIFA Club World Cup tournament, hosted in the United States from 14 June–13 July 2025.
The tournament, which sees 32 league and continental champions compete to become FIFA’s first-ever Club World Champion, will be supported by Betby’s market suite covering all 63 matches.
Recognising the global anticipation surrounding the new format, Betby believes the tournament will attract deep interest from football fans, as European club giants like Real Madrid and Manchester City face off against South American powerhouses and top clubs from Africa, Asia, and North America.
The global precedence of the tournament is underlined by FIFA’s confirmed $1bn guaranteed prize pool, with the tournament winner set to earn up to $125m.
The sports betting supplier confirmed that its partner operators will benefit from an extensive suite of betting options, including outright markets, pre-match and in-play bets, and player prop wagers. Advanced markets such as expected goals (xG) will also be made available, enabling fully customisable betting experiences that aim to enhance user engagement and increase customer lifetime value (LTV).
To complement the live action, Betby.Games has launched a parallel tournament — the eFIFA Club World Cup — bringing eSoccer fixtures inspired by real matchups into its offering. With a 15-minute match format and games added in real time as playoffs are confirmed, this round-the-clock esports schedule is designed to maintain engagement during fixture gaps in the main tournament.
A centrepiece of Betby’s offer is its enhanced Bet Builder, now available for every match of the tournament. Players can combine hundreds of statistical markets — from goals and assists to corners, throw-ins and VAR decisions — creating bespoke bets and merging them across multiple matches for greater personalisation and flexibility.
Supporting these features are match-by-match betting tips, delivering key insights, team facts, and the latest updates to inform punters and improve conversion.
Kirill Nekrasov, Head of Sportsbook Product at Betby, said: “The FIFA Club World Cup represents an enormous opportunity to engage global audiences in new and exciting ways.
“With our expanded market coverage, cutting-edge features like our Bet Builder, and the introduction of eFIFA Club World Cup, we’re delivering a portfolio that enhances the tournament experience. Every aspect of our offering has been designed with flexibility, personalisation, and player value in mind.”
