Kaizen Gaming‘s Betano and FC Porto are making the Dragão stadium more inclusive for fans, as the operator continues to work with the top-flight club as its betting operator partner. Last weekend, the Portuguese side introduced a new sensory room called INZONE and is addressed to neurodivergent people, individuals with difficulties in processing sensory information. Some examples of this include …
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Betano maintains LatAm visibility via Fluminense renewal
Fluminense has renewed its partnership with Betano, as the sports betting brand maintains focus on its sports-oriented marketing strategy. The extension of the ‘master sponsorship’ until June 2025 will see Betano retain its presence on the front of the Brazilian Serie A club’s jerseys. Additionally, the collaboration will also involve a fan engagement element – ‘various activations’ are apparently in …
Read More »Betano nets FC Porto shirt sponsorship to turbocharge Portuguese vision
Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica …
Read More »Betano boosts Portuguese branding via FC Porto deal
Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …
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