Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …
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Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion. The deals cover offline and digital rights, club merchandise, access to …
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DCMS has formed its ‘expert panel’ that will support appointed minister Tracey Crouch undertaking the government’s review of football for the benefit of fans and local communities. The review had been previously pledged as a Conservative Party ‘manifesto commitment’ made by PM Boris Johnson during the 2019 General Election campaign. Following the widespread fallout of English Football’s ‘Big Six’ clubs …
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Mobile betting games developer Low6 has expanded its network of partners after signing a new agreement with Everton fan channel, Toffee TV. Launching Toffee Picks, fans will be able to compete on a peer-to-peer basis, predicting a series of match outcomes such as goals scored, corners taken and saves made. Players are then ranked on a leader board, with the …
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Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …
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Kicking off 2021 with his Inside Edge analysis, Nick Haynes from Form Labs – a division of Bettorlogic – takes a look at the significance of being league leaders on New Year’s Day and whether this season is where value lies away from the top of the table. We are now exiting the most intense and challenging part of the …
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Parimatch has sealed a new partnership with English Premier League football club Everton after the operator was named the club’s ‘Official Betting Partner’. As part of the two-year agreement, Parimatch will become the team’s official betting partner in Europe and the Commonwealth of Independent States (CIS). In addition, Parimatch will gain the marketing rights to promote its brand in the …
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Problem gambling campaigning groups Gambling With Lives and The Big Step will deliver a letter to the prime minister ,Boris Johnson, today calling for an end to gambling sponsorship in football. The groups claim that football’s relationship with betting is at ‘saturation point’, with the letter to be delivered as The Big Step completes its journey from Reading to Downing Street …
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The Scottish FA and William Hill have announced that their partnership will not be renewed at the end of the current agreement after almost a decade of working together. William Hill has been title sponsor of the Scottish Cup and Official Betting Partner of the Scotland National Team since 2011, and the national bookmaker became sponsor of the South Stand …
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Premier League football club Everton FC has issued a statement confirming that it has mutually ended its shirt sponsorship with Kenyan online betting group SportPesa. On Sunday night, Everton management announced that by mutual consent SportPesa would not fulfil its five-year principal shirt sponsorship agreement, secured in May 2017 as a club-record deal for The Toffees. In its statement, Everton …
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