Tag Archives: everton

Betting’s lack of digital value: Horizm breaks down football’s sponsorship opportunity

SBC News Betting’s lack of digital value: Horizm breaks down football’s sponsorship opportunity

With the Premier League withdrawing gambling sponsorships from the front of shirts from the 2027/28 season, the English top-flight will be looking for new sectors to fill the revenue gap left behind. Whilst the betting sector has generated millions for betting companies in terms of the cash payments of sponsorships, sports data and insights firm Horizm believes that other industries …

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Punters studying the history books for 2022/23 Premier League predictions

SBC News Punters studying the history books for 2022/23 Premier League predictions

The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet.  A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …

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Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

SBC News Kindred: Sports sponsorship a ‘peripheral issue’ in context of harm reduction

Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, Kindred’s UK General Manager has highlighted the positive impact such relationships can have.  Writing for Politics Home, Neil Banbury laid out the case that betting partnerships can provide an avenue for promoting responsible gambling, reducing harm due to the ‘unique links’ clubs have to communities.  …

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Clubs to vote on betting sponsor phase-out after Premier League request

SBC News Clubs to vote on betting sponsor phase-out after Premier League request

The 20 clubs of the English Premier League are holding a vote on whether or not to phase out gambling sponsorship deals, according to the BBC.  Reports from the national broadcaster this afternoon stated that the top-flight had requested its teams to hold the vote ahead of the 2005 Gambling Act review White Paper – expected for publication later this …

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Premier League secures own terms to phase out betting sponsorships

SBC News Premier League secures own terms to phase out betting sponsorships

The Premier League has made the decision to phase out betting company front-of-shirt sponsorships according to Sky News. The outlet reported this afternoon that English football’s top-flight will gradually remove arrangements which see betting firm logos appear on the front of team shirts ‘over the next few years’. However, in a compromise the League has allegedly proposed the idea of …

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Ben Barker joins Low6 as Chief Revenue Officer

SBC News Ben Barker joins Low6 as Chief Revenue Officer

Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect.  His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …

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Parimatch links with Oleksandr Usyk in responsible gaming tie-up

SBC News Parimatch links with Oleksandr Usyk in responsible gaming tie-up

Parimatch Tech has further strengthened its portfolio of major sports partners, signing a responsible gaming agreement with Ukrainian boxer Oleksandr Usyk. As a result of the new partnership, the undefeated heavyweight fighter from Simferopol, Crimea will become the operator’s first brand ambassador for its Responsible Gaming Project.  The sports betting and gaming tech developer has reiterated its commitment to following …

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Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

SBC News Parimatch and Juve to collaborate on ‘exciting campaigns’ for 2021-22 season

Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …

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Parimatch further enhances foothold in English top-flight sports

SBC News Parimatch further enhances foothold in English top-flight sports

Parimatch Tech has boosted its marketing and branding operations in the UK, striking new agreements with three Premier League teams and extending deals with an additional two. Signed in August, the betting industry tech and marketing solutions provider’s three-year contracts with Aston Villa, Southampton and Brighton and Hove Albion.  The deals cover offline and digital rights, club merchandise, access to …

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