Toto, the flagship sports betting brand of Nederlandse Loterij, will serve as a principal partner of the Azerion Women’s Eredivisie. The partnership sees Toto continue to expand its presence within Dutch women’s pro-football, in which the betting brand serves as principal sponsor of the women’s teams for PSV, ADO Den Haag, Heerenveen and FC Twente. Beginning on Friday 8 September, …
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BetCity.nl, the flagship Dutch sportsbook property of Entain Plc, has once again enhanced its sponsorship of Eredivisie football club SBV Vitesse Arnhem. Starting next season, BetCity.nl will become the principal sponsor of Vitesse, moving its brand logo from the back to the front of the club’s shirt. The partnership between BetCity.nl and Vitesse began in January 2022, with the sportsbook …
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Franc Weerwind, the Dutch Minister for Legal Protection, has announced major reforms to betting advertising regulation in the Netherlands, according to local media. Economy and business newspaper Het Financieele Dagblad (FD) reported that sports sponsorship for online games of chance along with ‘untargeted advertising’ of these will be prohibited as by the end of 2025. Under the Minister’s plans, the …
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Releasing their fourth annual joint report, Stats Perform Integrity and Starlizard Integrity Services identified a reduction in the number of suspicious football matches during 2020. Marking the third successive year that the proportion of suspicious matches has fallen, the investigators identified 217 matches in 2020 as suspicious – 0.35% of the 61,296 matches analysed – representing a reduction in both …
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Stats Perform has announced that it has secured a partnership extension, retaining its position as the official data partner of Eredivisie football for a further three years. All Eredivisie matches and competitions will continue to be exclusively tracked and monitored by Stats Perform’s Opta football data collection service. The sportstech group’s data feeds and advanced Opta Analytics will track every …
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LiveScore has secured an expanded set of league and competition free-to-air live streaming rights for the 2020-21 football season, including Serie A, Primeira Liga, Eredivisie and the Chinese Super League. As part of the expanded rights agreements, LiveScore will stream 306 matches from Italy’s 2020-21 Serie A campaign, which amounts to 80% of the total fixtures. LiveScore also confirmed that …
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According to a report by Telegraph Sport, Eleven Sports may be on the cusp of closing its UK arm as speculation grows over the financial losses of the firm in its first four months of operating. The OTT platform aimed at disrupting the UK’s sports broadcasting sector was forced to reassess its stance in the UK, after its deal with …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at new plans from to level the playing field in Dutch football, as well a new betting partner for one of Italy’s top clubs. Eredivisie big guns to spread wealth In a bid to strengthen …
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Eleven Sports and UFC have announced a new broadcast partnership for the UK and Ireland starting in January 2019. The deal further expands the global sports provider’s sporting portfolio, with it securing the rights to all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming in a multi-year agreement. As part …
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Italian football club AS Roma has announced a new commercial partnership with Asian online betting company KB88.com. Under the terms of the agreement the Philippines based brand will become the club’s official regional betting partner, although the length of the deal was not disclosed. Luca Danovaro, Chief Marketing Officer of AS Roma, said: “This is a new and important partnership …
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