Fitzdares has extended its partnership with Fulham FC as the bookmaker continues as the official UK betting partner of the South West London club. Fitzdares will bring its ‘unique style’ to the club’s new lounge where the company has commissioned art by Sports Illustrator Bill Butcher for the walls, to go along with ‘distinctive’ designs from Interior Designer Rossana Bossom. …
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Highlight Games Limited has formed a licence agreement with Manchester City FC, as the firm integrates the reigning Premier League champions into its instant win products. The partnership will feature ‘exclusive’ archive footage from both domestic and league cup games. Steven Holmes, Co-CEO of Highlight Games, said: “I’m delighted to announce this licensing agreement with one of the most prestigious …
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Affordability has been at the heart of long-term debate and controversy throughout the course of the Gambling Act review. With the White Paper judgement due soon – according to the government – some are anticipating a need for greater data usage to gain insight into customer behaviour and certain individuals’ financial circumstances. David Clifton, Director of Clifton Davies Consultancy (CDC), …
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Parimatch has reiterated its commitment to its partnership with Italian football giant Juventus as the agreement marks its first year. As the 2020-21 Serie A season gets underway, Parimatch has detailed plans for ‘further ‘exciting campaigns’ with the club, building on a number of marketing initiatives carried out throughout 2020. So far, the campaign has seen the duo collaborate on …
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Data and technology provider Genius Sports has entered into a ‘definitive agreement’ to acquire Second Spectrum, an official analytics partner of several high-profile professional sports leagues and teams, for a purchase price of $200 million. As a data tracking and analytics partner of the English Premier League, National Basketball Association (NBA) and Major League Soccer (MLS), Second Spectrum will significantly …
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National self-exclusion service GAMSTOP has made its debut partnership with an English Premier League club, forming an agreement with Crystal Palace FC. As a result of the deal, the top tier team will share information about GAMSTOP’s services across its social media channels, including both the men’s and women’s teams, as well as donating advertising space at its Selhurst Park …
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