Sports betting provider Kambi has updated its esports offering by integrating esoccer odds into its sportsbook platform. The latest addition integrates data straight from Kambi’s esports subsidiary Abios, utilising real-time stats from rights holders, together with automated modelling overseen by a trading team. Kambi also plans to expand its partners’ access to Abios’ data streams from events across ebasketball, Counter-Strike …
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BETER upgrades efootball live streams with new in-play stats widget
BETER will create a “more electrifying betting experience” across its efootball live streams with the addition of a new in-play statistic widget. The feature, BETER explained, will provide bettors with additional information on players’ performance in ESportsBattle tournaments. Alex Lobov, BETER’s Chief Product Officer, said: “We are always keen to create a strong foundation for positive and long-lasting relationships of …
Read More »BETER scales up Efootball product with ECF distribution deal
BETER has expanded its Efootball offering by signing an exclusive distribution agreement with Esports Content Factory (ECF). As a result of the partnership, BETER will bolster its Efootball markets coverage with “up to 15,000 events per month”, adding significant depth to the content it supplies. “We are confident that Efootball will continue to play a key role in the gaming …
Read More »Alex Iaroshenko: New look Betbazar ready for digital evolution
The sports betting industry ‘sales house’ Betbazar is now ready for the next 10 years of digital evolution following a recent rebrand. But for a company whose services touch both operator and supplier, where should the product development process start – with the buyer or the seller? Will esports remain a key part of the puzzle in 2022 and beyond? …
Read More »BETER boosts efootball streams with heart monitor data
BETER has enhanced the efootball live streams for its ESportsBattle Tournaments with the addition of heart monitor data. This innovative feature, it believes, could soon become one of the key drivers of revenue growth and customer acquisition for sportsbooks. With the addition of heart monitor data, both players and bettors can make more accurate decisions. The monitors utilise BETER’s proprietary …
Read More »Efootball: Betbazar talks engagement, retention and this summer’s betting surge
Italy wasn’t the only big winner from Euro 2020, with a stellar performance for Efootball setting the up and coming esports game up for a more prosperous future. Betbazar CEO Alex Iaroshenko talks us through betting trends this summer, keeping players engaged ahead of the new football season and how stadium traffic might influence Efootball numbers. SBC: Now that the …
Read More »Betbazar: Efootball is boosting sportsbook spend at Euro 2020
SBC News caught up with Betbazar CEO Alex Iaroshenko to discuss why the explosion in popularity for Efootball over the last 12 months is only continuing alongside Euro 2020. Iaroshenko explained that the highest engagement with Efootball is coming around the live matches, making it complementary to the tournament schedule for sportsbook operators. He added that while League of Legends …
Read More »BETER: Extending the reach of ESportsBattle
Even though esports is still in a formative phase, the market is snowballing – having become the ‘sport of choice’ for operators throughout the coronavirus pandemic. For BETER, the increased interest in esports presented a myriad of new opportunities to expand the reach of ESportsBattle. Let the ESportsBattle commence The ESportsBattle platform is powered by BETER. This means that BETER …
Read More »BetInvest: Why egames is reaching the same level as traditional sports
In the last year, we have seen a substantial rise in the uptake of ‘egames’ such as virtual betting markets and esports. According to BetInvest, this rising demand for egames inspired their team to supply a product that combined the excitement and anticipation of real sport events with a modern approach – offering its network of operators an alternative to …
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