Former Paddy Power advertising guru Ken Robertson has set up new venture ‘The Tenth Man’, a Dublin based marketing agency which will specialise in ‘building disruptive brands’. Robertson the former Group Advertising Director for Paddy Power Betfair, left the FTSE100 bookmaker in June 2017, having completed the post-merger combination of Paddy Power and Betfair marketing divisions. At the time of …
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Records could well be set to fall this weekend, as Ireland stand on the precipice of securing an unprecedented Grand Slam at ‘the home of rugby’. After twice denying England such glory in recent memory, at Dublin’s Aviva Stadium in both 2011 and 2017, Ireland could complete the ultimate turnaround and claim that same triumph, as one of world rugby’s …
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Louth, the smallest county in Ireland, has the highest concentration of betting shops in the country with 2.6 outlets per 10,000 population. As reported in the Irish Examiner, the county’s 33 betting shops puts it 50% above the national average of 1.8 bookies per 10,000 population. The other counties with the highest concentrations of betting shops are Carlow, Westmeath, Longford, …
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Following an internal review, Industry affiliate marketing and player acquisition group KAX Media has rebranded to Gambling.com Group. The affiliate marketing specialist has rebranded to better represent its legacy domain Gambling.com and to better communicate its business services. The new name only applies to the Group’s holding company. The Group will continue to use the KAX Media brand as the …
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Irish bookmaker Boylesports has continued its domestic retail expansion by acquiring the portfolio of nine betting shops from independent bookmaker Bambury. Having agreed sale terms with Bambury owners, the purchase of the nine betting shops is currently awaiting approval by the Irish competition authority. Should Boylesports governance be successful in its purchase of Bambury estates, the Dundalk bookmaker will increase …
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Irish start-up Sportdec is seeking to close a €3 million round in venture funding this Q1 2017 as the company seeks to bridge sports content, social gaming and betting through its mobile app expansion. Led by former Sky Betting & Gaming Head of Social Games Bruce Bale (CEO), Sportdec has pitched itself as the ‘ultimate fan-centric app’ delivering all forms …
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Irish news sources have reported that Paddy Power is set to cut up to 300 jobs from its Dublin operations in-line with its post Betfair merger strategy. The betting operator informed its Dublin staff yesterday. It is reported that the job cuts will likely be in overlapping business areas such as marketing, technology development and trading. Paddy Power Betfair (PPB) …
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Tuesday morning will see the first joint publication of Paddy Power Betfair results, as FTSE analysts and commentators eagerly await the performance update of online betting’ biggest market capital operator. Having opened trading with a £105 share price on the London and Dublin stock exchanges on 2 February, Paddy Power Betfair entered the prestigious FTSE 100 index last week having …
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Irish online betting operator BetBright has secured the services of specialist online gambling marketing agency Digital Fuel Ltd to manage its new casino affiliate programme. Issuing a corporate statement announcing the partnership, Digital Fuel management detailed that the agency had been tasked with driving the ‘strategic direction and general management of BetBright’s wider affiliate and player acquisition offering’. The BetBright …
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UK newspaper The Sunday Times has reported that the merged enterprise of Paddy Power – Betfair will look to implement £25 million in cost savings in 2016 by significantly reducing headcount. In September Paddy Power and Betfair governances’ had outlined a co-synergies’ savings target of £50 million, should their proposed merger receive its approval. A circular published this weekend details …
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