La Liga announces partnership with Perform Group to ‘enhance the delivery of competition data’

In a deal designed to broaden the availability of data from Spanish football,  La Liga and Perform Group has announced the creation of the ‘La Liga official data centre’.

Jointly led by Perform and LaLiga, the newly created LaLiga official data centre will be responsible for ensuring La Liga maximises the use of official match data across multiple sectors and channels.

Throughout the five-year agreement, La Liga will utilise Perform’s sports data collection, distribution and commercialisation expertise in the media, professional analysis and betting sectors.

Perform CCO Jacopo Tonoli said: “We are delighted to be broadening our relationship with one of the world’s most exciting football leagues. The innovative partnership will see us working with La Liga to deliver the best quality sports data globally, across multiple sectors and channels. 

“It gives LaLiga control over their data rights, with full access to the industry expertise and sales network of Perform. We are thrilled to be able to add La Liga to our official data rights portfolio.”

Melcior Soler, director of audiovisual at La Liga said: “This agreement deepens the relationship between LaLiga and Perform, two innovative brands. The La Liga Official Data Centre will allow us to enhance the delivery of competition data across the world through internal and external channels, taking advantage of Perform’s distribution and commercial reach and experience.”

The partnership will allow La Liga to facilitate innovation across broadcast graphics and production workflows, develop digital data visualisations, fantasy and gaming concepts, as well as supporting a commitment to data editorial and performance data analytics.

Opta will provide accurate and granular match data to power various La Liga channels, including broadcasts. The Opta team of data scientists and editorial experts will continue to experiment with in-game data, developing new metrics to offer even greater fan engagement opportunities, benefiting league and club digital and social properties, creating assets for LaLiga commercial partners to connect with fans around the world.

This agreement expands on the partnership between Opta and LaLiga to provide the best data for coaching purposes to LaLiga Santander an LaLiga 123 teams through LaLiga mediacoach tools.

For bookmakers, this partnership will provide exclusive official accreditation for the RunningBall network of highly experienced and qualified scouts, in every stadium. This will allow the operator to collect and distribute fast, reliable Spanish data to power live betting experiences for bookmakers from across the globe.

Perform’s integrity operations team will support La Liga in its approach to preventing match manipulation and betting fraud through monitoring and intelligence.

The partnership covers the following competitions organized by LaLiga and the Spanish Federation:  Liga Santander, Liga 1|2|3, Copa del Rey, Supercopa de España, Second Division B, and the Spanish Women’s League.