Seven-in-a-row Scottish champion Celtic has announced a new record sponsorship deal with Dafabet, which will see the partnership with the club run for the next seven seasons. The fantastic new five-year contract, which will follow on from the existing two years, means The Hoops and Dafabet’s association will run until the end of season 2025. The deal announced today represents Scottish …
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Fulham unveils Dafabet deal for Premier League return
As the club gets ready for a return to the Premiership, Fulham FC has welcomed Dafabet as its new main team partner, in a two-year record shirt sponsorship deal for the club. The announcement of the new partnerships coincides with the launch of the club’s new 18/19 adidas home and away kits, which will carry the Dafabet logo displayed on …
Read More »Dafabet continues legacy platform partnership with Comtrade Gaming
Philippines and Isle of Man-based bookmaker Dafabet will continue to utilise industry technology and systems supplier Comtrade Gaming as its lead platform provider. Dafabet management has confirmed that it has extended its platform arrangement with Comtrade until 2022, extending the technology partnership which began in 2014. Updating stakeholders, Dafabet Chief Executive Dimitris Karatzas, stated that the partnership would move to focus …
Read More »Scott Longley – A short history of gambling shirt sponsorship in football (part 2)
Speaking to industry stakeholders, Scott Longley details the ‘high-water mark’ of betting shirt sponsorship in football. As leadership is pressured to deliver a better ROI on football marketing, what does the future hold for the sector’s relationship with the beautiful game… ____________________ SBOBET has claims to being perhaps the most far-sighted sponsor to have ever appeared on the front of …
Read More »Injuries take their toll on fantasy managers
It proved to be a frustrating week for fantasy managers, with a smattering of injuries ensuring a vast majority of scores failed to live up to the lofty expectations of recent weeks. With Manchester City’s Sergio Aguero already out injured many turned to Harry Kane to captain and earn double points, but disappointment followed as the England striker limped out …
Read More »League of Legends taking shape with nine games remaining
The Premier League is entering the business end of the season and the table is beginning to take shape, something that is reflected in SBC’s League of Legends where fantasy managers are set for one final push as they search for the summit. In the latest round of fixtures Swansea City continued the great escape under Carlos Carvalhal, climbing up …
Read More »bet365 lands fourth consecutive bookmaker of the year award at SBC Awards
Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row. Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to …
Read More »Dafabet secures two-year partnership with fast-growing Foxes
Asian-focused bookmaker Dafabet has boosted its football status by agreeing a two-year official betting partnership with the 2015/16 Premier League champions Leicester City. The partnership, designed to further Leicester City’s international presence, will see Dafabet branding across both LED advertising boards and interview backdrops at the King Power Stadium. The global betting brand will also be pushing special price boosts on …
Read More »Sponsorship Spotlight – Doubling up on Premier League sponsorship
Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …
Read More »Dafabet completes Comtrade iCore platform migration
Industry tailored platform provider Comtrade Gaming has announced the final integration of its iCore enterprise back-end solution for online bookmaker Dafabet (AsianLogic Group). The platform partnership between Comtrade and Dafabet was first announced in March 2016, with the Asian-focused bookmaker agreeing to migrate its services to Comtrade’s iCore solution. Updating industry stakeholders, Comtrade development has detailed a successful installation of …
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