Tag Archives: coral

Dan Towse: Marathonbet – Trust fading as brands turn to influencers

SBC News Dan Towse: Marathonbet - Trust fading as brands turn to influencers

Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …

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Finalists announced for Racing Post/SIS Betting Shop Manager of the Year

SBC News Finalists announced for Racing Post/SIS Betting Shop Manager of the Year

Representatives from six different bookmakers will duke it out for the prestigious Racing Post/SIS Betting Shop Manager of the Year next month as the competition announced its eight regional champions. Independent bookmakers Jenningsbet and Toals Bookmakers have managers on the shortlist, alongside Betfred, Paddy Power, William Hill and three from GVC Group’s Ladbrokes and Coral operations. Selected from a shortlist of …

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‘Dettori effect’ eases pain for bookies after ‘punter friendly’ Ascot

SBC News ‘Dettori effect’ eases pain for bookies after 'punter friendly' Ascot

Bookmakers could breathe a sigh of relief on Sunday after John Gosden’s heavily-backed Enable suffered defeat at the Qatar Prix De L’Arc at Longchamp, finishing the race in second place. Following five favourites winning at Ascot Racecourse on Saturday, William Hill revealed that it had amounted a seven-figure loss as a result, while Coral PR Executive Harry Aitkenhead described Saturday’s …

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BBH London takes over as Ladbrokes Coral creative agency

SBC News BBH London takes over as Ladbrokes Coral creative agency

GVC Holdings has confirmed the appointment of BBH London as lead creative marketing agency for its Ladbrokes Coral advertising account. This September, GVC governance called for an ‘agency pitch’, consolidating the multi-million £ creative advertising accounts of Ladbrokes and Coral – the FTSE gambling group’s flagship UK betting brands. A specialist in delivering effective brand development strategies for large scale …

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GVC secures global racing partnership with BetMakers

SBC News GVC secures global racing partnership with BetMakers

GVC Holdings has strengthened its commitment to racing after securing a new global racing partnership with Australia-based BetMakers Technology Group, which will roll out BetMakers’ technology and wagering products rolled out in Australia and other international markets. Under the terms of the new agreement, BetMakers has confirmed that it will continue to service GVC Australia brands. However, it has now …

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Ascot in talks over three-year extension to ITV partnership

SBC News Ascot in talks over three-year extension to ITV partnership

The current agreement between ITV and Ascot Racecourse has been brought into the spotlight after it has been reported that the broadcaster has asked Ascot to come to a decision over whether it will agree to a three-year partnership extension.  Reported by the Racing Post, the partnership between the two has been highlighted by bookmakers, punters and sponsors, who have …

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GVC shows global depth countering UK retail realities

SBC News GVC shows global depth countering UK retail realities

FTSE100 GVC Holdings Plc has this morning published its ‘post-close’ interim H1 2019 trading update, citing strong online growth as the company continues to adjust to UK FOBTs retail realities. Despite competing against a tough comparative period featuring World Cup 2018 trading, GVC maintained its digital momentum to record a group H1 2019 NGR of +17%, helping the firm to period …

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Bookmakers set to cash in on ‘one of the best weekends of sport’

SBC News Bookmakers set to cash in on ‘one of the best weekends of sport’

There is set to be a spike in wagered stakes across the betting industry, as a quartet of major sporting events hit UK screens on the weekend.  With the Wimbledon finals, Cricket World Cup Final, Newmarket Festival and Formula 1’s British Grand Prix (GP) all underway between Saturday and Sunday, bookmakers are estimating betting stakes to reach around £100m. Harry …

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