Playtech launches debut retail Virtuals product with Coral

FTSE-listed gambling technology provider, Playtech has announced its latest provisions for omni-channel client Gala Coral, which will see its first ‘out of the box’ retail Virtual Sports product rolled-out across 100 Coral UK betting shops.

Following the initial roll-out phase within Coral betting shops, Playtech will then aim to deploy it new Virtual Sports product throughout 1000 further Coral retail outlets.

Updating the market on its first ever virtual sports product, Playtech management stated that they had created market leading product. Defining features include; accumulator game play options, HD graphics, cost effective installation and easy integration with Playtech server and player management systems.

The gambling  technology provider further detailed that it plans to distribute the new virtual product nationwide across the entire Coral shop estate via its satellite broadcast solution shown on Coral TV– another unrivalled industry offering.

In previous market updates Playtech governance has outlined the importance of delivering marketing leading Virtual Sports products, as the company looks to maintain its presence as the market leader in gambling omni-channel services and provisions.

Elliott Norris, Head of Virtual, Playtech Sports, commented on the Coral Virtual Sports launch: “We’ve been working round the clock on a retail solution and firmly believe we’ve launched the best product on the market.

“Not only does it play extremely well, it looks great and is extremely simple and cost effective to set up, distribute and deploy,” Norris added.

Mark Kemp, Gaming Director, Coral, said: “The project was a delivered swiftly and promptly and we’re delighted with the results. Playtech’s new virtual sports retail product adds yet another dimension to the industry leading Omni-channel customer experience we have across all channels.”