Championship football club Derby County has announced that Coral will be its official betting and gaming partner until the end of the 2018/19 season.
Coral will offer a full cash betting service at the iPro Stadium on match days, with betting stations located around the ground. This stadium betting service will be operated by BD Stadia, market leaders in betting fan engagement. Coral will also be offering its online, mobile and telephone betting service to all Derby fans and visitors to the club’s website.
Sam Rush, Derby County’s President & Chief Executive, said: “Coral is one of the biggest betting and gaming brands in the country and we’re delighted to be entering into a partnership with them. We very much hope and believe that this will be the start of a long and successful relationship between both parties.”
Simon Clare, Coral’s PR Director, added: “Football betting is one of the fastest growing parts of our business and we are thrilled that we can partner with Derby County, a football club with such stature and heritage in the game. We look forward to introducing our exciting football betting service to Derby County’s fans, both at home and in the stadium over the next few years and wish the club the best of luck for the forthcoming season.”
The partnership was negotiated by sports marketing agency BD Sport Rights, who specialise in building creative, content led partnerships between market leading betting brands and rights owners.