In order to maximise the lifetime value of newly acquired customers, investment in content should be of increasing importance to betting operators, writes Stanislav Mykhailov – Head of B2B Department at BetInvest Ltd – who stressed that a greater emphasis should be placed on content-driven betting experiences as opposed to just client capture. As is the case for streaming platforms, …
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SBC correspondent Scott Longley examines why the online bingo industry has returned to basics and placed greater focus on content marketing, as operators and affiliates look to strengthen brand and product propositions in a highly saturated market. ________________________________- You might be forgiven for thinking that the only lessons bingo can teach any sports-betting professionals is some handy rhyming slang for …
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Broadcaster Satellite Information Services (SIS) has established an ongoing relationship with Level 3 Communications Inc., one of the largest content delivery network providers in the world. The firms describe this as ‘a significant agreement between two market leaders’ and facilitates the delivery of SIS’s existing and future rights-based streamed betting content services over a global network. This relationship emphasises SIS’s …
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LBO pictures and data supplier SIS is using its digital streaming platform to provide a new service to both the Betfred and Totepool websites. SIS is delivering live pictures of the “Betfred Bonus Hour”, normally seen on Betfred TV in betting shops, to Betfred.com and Totepool.com. The Bonus Hour is a regular and popular Saturday morning feature on Betfred TV, …
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NYX OGS continues its rapid expansion with a content portfolio agreement with leading land-based provider Casino Technology. The agreement allows NYX to distribute Casino Technology’s games to new players via the integration of Casino Technology’s ELEPHANT Remote Game Server with one of the world’s leading gaming content distribution platforms, NYX OGS. “Expansion in the virtual space is part of the …
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Mobile content optimisation start-up Fresh 8 Gaming, a finalist at this year’s Betting on Football Awards, aims to improve player acquisition by using dynamic advertising widgets combined with data and geo-location mapping in order to serve the viewer better targeted messaging with regards to igaming and sports betting products. This week, Team SBC catches up with Andrew Sharland Managing Director …
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bettingexpert.com, one of Europe’s largest media portals for sports betting and igaming enthusiasts, will provide expert insights from several leading European football journalists in celebration of the greatest event of the football calendar. The stellar line up of award winning football journalists, who will contribute exclusive content and commentary to the bettingexpert blog, include: Jonathan Wilson – European football correspondent …
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Continuing our series of interviews for the upcoming ICE 2014 conference, team SBC discuses with MetroPlay’s Managing Director Jamie Walters, mobile gaming strategies, marketing for mobile gaming and mobile content management. MetroPlay re-launched in 2013 its Metro Casino brand into the UK igaming market, with a dedicated focus on mobile take-up. MD Jamie Walters will be sitting on the panel …
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