SBC News Voice of the Sports Betting Industry
Broadcaster Satellite Information Services (SIS) has established an ongoing relationship with Level 3 Communications Inc., one of the largest content delivery network providers in the world.
The firms describe this as ‘a significant agreement between two market leaders’ and facilitates the delivery of SIS’s existing and future rights-based streamed betting content services over a global network. This relationship emphasises SIS’s determination to continue to expand its capabilities in the streaming market place; to deliver optimum quality content; and to increase its customer base, especially in the digital world.
SIS is using a number of services within the Level 3 Video Cloud, including content delivery network (CDN), video encoding, Vyvx broadcast and security services.
Paul Baker, SIS’s Director of Strategic Development, said: “We were impressed by Level 3’s track record in delivering superior quality streamed services globally. As we roll out new digital services, it is important for us to have a reliable provider who is capable of providing the efficient and secure content delivery solutions necessary to grow our business. That’s why we’ve selected Level 3 to operate as our primary online services provider.”
Tim Passingham, Senior Vice President, Enterprise Business, EMEA at Level 3 said: “With the evolution of connected devices, low latency and scalability are crucial for any online video offering. These were key considerations for SIS in selecting Level 3 Video Cloud in launching a new service to market, and the company needed to be confident that it could offer the reach and user experience demanded by its customer base. We look forward to working more closely with the SIS team in the coming months and supporting its market growth within betting and broadcast media.”
The Level 3 Video Cloud is a full suite of IP-based video services designed to support content delivery throughout its life cycle, from signal acquisition to delivery to viewers. Services include live Vyvx broadcast video acquisition, encoding and transcoding, global delivery via the Level 3 CDN, as well as comprehensive, self-service analytics and reporting.
