Tag Archives: Conor McGregor

MMA superstar McGregor unveils new branding for Parimatch

Parimatch

Parimatch has unveiled mixed martial arts (MMA) superstar Conor McGregor as its new brand ambassador. The Irish fighter will collaborate on promotional content and consumer activations after signing a two-year endorsement deal with Parimatch across the CIS region and Cyprus. The signing builds on Parimatch’s strong brand presence in MMA after the operator became the UFC’s official betting and wagering partner for …

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UFC 229 sets new records with Parimatch

Shrouded in controversy and awash with excitement, this weekend’s UFC 229 card from Las Vegas not only drew viewers from all over the globe, but it also smashed betting records with the UFC’s official betting partner Parimatch. The international online betting group revealed that amongst their customers, this weekend’s fight between Khabib Nurmagomedov and Conor McGregor was the most popular …

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Market mover McGregor set to break UFC betting records

This weekend’s UFC 229 card from Las Vegas marks the much anticipated return of Conor McGregor, as the Irishman aims to once again achieve what no man has done before and defeat lightweight champion, Khabib Nurmagomedov. Inevitably the event has lead to overwhelming excitement from the betting sector, with sports fans clamouring to pick a winner of the blockbuster main …

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McGregor KO… Betsafe wins BT Sport Industry PR Award

Betsson AB’s European online betting subsidiary Betsafe has won the ‘BT Sport Industry Award’ for ‘Best use of PR’ for it’s 2017 ‘Notorious – Conor McGregor’  global marketing campaign. The online bookmaker was recognised for executing the most effective and viral marketing campaign, utilising multiple media verticals, content and press coverage to promote its Floyd Mayweather vs Conor McGregor mega-fight promotions …

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Betsafe continues strong Bellew partnership

Ahead of Tony Bellew’s eagerly anticipated rematch with his domestic rival David Haye, Betsafe has confirmed it will continue its strong partnership with the Evertonian boxer. Bellew is a pivotal part of Betsafe’s expansive sponsorship portfolio, the boxer is joined by Conor McGregor, Manchester City, Sam Twiston-Davies, Jimi Manuwa and Cage Warriors in being sponsored by the online betting and …

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Sports stars help launch Betsafe’s Walk of Adversity

Copyright: melnyk58 / 123RF Stock Photo

A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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Paddy Power reprimanded by the ASA over controversial Mayweather marketing

The UK Advertising Standards Authority (ASA), upheld complaints made regarding Paddy Power’s controversial ‘always bet on black’ advertising campaign in the build up to the recent Floyd Mayweather and Conor McGregor bout. The Paddy Power promotional campaign followed up the bookmaker’s decision to pay out on Mayweather three days before the fight took place. The campaign was endorsed by the …

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Breaking down boxing trading at #boscon2017

Copyright: veresovich / 123RF Stock Photo

After discussing boxing on a panel at the Betting on Sports 2017 conference, head of sports at Scandinavian betting systems provider, BettingCloud, Endre Nesset broke down the intricacies of trading boxing. Endre said: “For us as a modelling company, it comes down to the models we have, so with boxing, essentially you have to calculate the chances of a fighter …

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Paddy Power denies racism claims over Mayweather promotion

Not one to shy away from controversy, Paddy Power has refuted claims that its promotion yesterday could in anyway be construed as being racist. The allegations related to Paddy Power’s use of the phrase ‘always bet on black’ after the company paid out on Floyd Mayweather defeating Conor McGregor. Defending the promotional slogan to SBC, Lee Price (Head of PR …

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SBC Bookies’ Corner – All on the Line for Mayweather vs McGregor

This Saturday’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has surpassed all bookmaker expectations. Grabbing the general public’s attention Mayweather vs McGregor looks to break all combat sports records (PPV, wagering, global audience etc…). SBC’s Bookies’ Corner details how bookmakers have approached this unique fight, regarding market pricing, public expectations, hype and rumour. Furthermore, should McGregor achieve …

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