The Caribbean Premier League (CPL) has become the latest governing body to partner with Sportradar, in a deal covering betting data rights and integrity. NYSE sportstech group Sportradar has been named official data partner, official betting streaming partner and official integrity partner of the Hero CPL, Massy Women’s CPL and the SKYEXCH 6IXTY, under the terms of the contract. The …
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Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for …
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Unibet have announced that they will be the title sponsors of September’s inaugural PDC Champions League Darts event, live on the BBC from Cardiff. The eight-player tournament will see the PDC make history with its first tournament broadcast live by BBC Sport, following a new deal which was announced in February 2016. The Unibet Champions League will take place on September …
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European sports betting operator Unibet has confirmed that it has extended its betting partnership of cricket’s ‘HERO Caribbean Premier League’ (CPL) for a further two years. Unibet had been announced official betting partner of the CPL T-20 championship in May 2015. The continued partnership will see the bookmaker maintain its shirt sponsorship of the St Lucia Zouks franchise, which includes …
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Online Bookmakers Unibet have agreed to sponsor the popular ‘Americarnage’ American Sports Podcast, launching in time for America’s biggest sporting event of the year: Super Bowl 50. The sports podcast at americanage.co.uk, which boasts over 200 episodes and a highly loyal audience of fans, is anchored by notable broadcasters Nat Coombs and Mike Carlson, both recognisable faces from American sports shows …
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