EveryMatrix has applied for a licence with the New Jersey Division of Gaming Enforcement (DGE) to supply casino operators in the Garden State through its iGaming integration platform and gaming aggregator, CasinoEngine. The technology provider has filed an application to service the state where gross gaming revenue (GGR) for online casino is approaching $1 billion for 2020, including a record …
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EveryMatrix has announced the relaunch of its ‘BonusEngine’ software solution, which will optimise reward and incentive mechanisms for casino and sports betting operators. Upgrading all critical software components, EveryMatrix stated that it has optimised BonusEngine to become the central hub for operators’ management of reward incentives to maximise player acquisition, retention and engagement opportunities. Furthermore, the new BonusEngine will offer …
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B2B technology provider EveryMatrix has strengthened its US expertise after selecting Erik Nyman to join its leadership team and lead the opening of the company’s first US office. As part of his new role, Nyman will take responsibility for leading EveryMatrix’s expansion in the US market ‘by building the organisation as President Americas’. Erik Nyman, President Americas at EveryMatrix, commented: …
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EveryMatrix will boost its player engagement dynamics by launching CompetitionLabs gamification solutions across its CasinoEngine platform. The partnership will see EveryMatrix make CompetitionLabs’ gamification components (tournaments, challenges, leaderboards and missions) available to CasinoEngine clients. In an update to partners, EveryMatrix underlined the ‘positive effects’ of gamification components in improving player engagement and loyalty beyond standardised bonus incentives. Stian Enger Pettersen, …
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NSoft has agreed to make its virtual sports and draw-based games available on EveryMatrix’s CasinoEngine after the two secured a new agreement. The integration will ensure that NSoft’s games will become more accessible to EveryMatrix’s clients, having already integrated their games with three betting operators. Lazar Miucin, VP of Strategic Partnerships at NSoft, commented: “This is something different for us …
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Highlight Games has agreed to make its portfolio of products available via EveryMatrix’s CasinoEngine platform. Under the terms of the agreement, the London-based video virtual sports specialist will make English, Italian and Greek variants of its Soccerbet product available to operators on EveryMatrix’s CasinoEngine platform. This will soon include a Turkish variant. Amund Stensland, CasinoEngine COO for EveryMatrix, commented: “We …
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Multi-vertical operators have been keen to narrow the gap between sportsbook and casino content, boosting the cross-sell opportunity in the absence of live sports. We asked Stian Hornsletten (pictured above), CCO for igaming software provider EveryMatrix, about appealing to sports punters with casino-integrated content. He discussed where virtual sports fit in, how his company’s game development unit has added a …
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In an interview for SBC Magazine, we asked EveryMatrix CEO Ebbe Groes to explain how his company is supporting clients through the coronavirus outbreak and why CasinoEngine was the right platform for a fresh influx of virtual sports titles. However, he goes on to suggest that another emerging gambling vertical, esports, is better equipped to fill the sports void. SBC: …
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EveryMatrix has expanded its collection of virtual sports to increase the number of entertainment options for gaming operators, build new revenue streams and keep players connected despite the cancellation of sports events worldwide. The selection of top virtual sports providers for EveryMatrix includes Global Bet, Betradar, Kiron, NSoft, Golden Race and Leap Gaming, with more to be integrated soon. The …
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Ahead of next week’s ICE London, SBC News sat down with Ebbe Groes, CEO of EveryMatrix, to discuss the recent revamp and commercial development of OddsMatrix – the company’s sports betting product suite. SBC: At the beginning of a new year, how would you evaluate OddsMatrix’s performance in 2019? Ebbe Groes: Last year was truly fantastic, from many points of view, …
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