EveryMatrix relaunches BonusEngine as ‘central hub’ for operator incentives  

EveryMatrix has announced the relaunch of its ‘BonusEngine’ software solution, which will optimise reward and incentive mechanisms for casino and sports betting operators.

Upgrading all critical software components, EveryMatrix stated that it has optimised BonusEngine to become the central hub for operators’ management of reward incentives to maximise player acquisition, retention and engagement opportunities.

Furthermore, the new BonusEngine will offer operators a greater choice on the configuration of bonus campaigns and risk management provisions, allowing clients to better structure incentives to regulatory requirements – saving operators valuable resources such as time, KYC and campaign checks.

“BonusEngine brings together efficiency and performance in bonusing while enabling gamification and access to a wide variety of exciting tournaments, challenges, and mission-based achievements, with no gameplay interruptions,” EveryMatrix detailed in its product relaunch.  

The product and commercial management of BonusEngine will be maintained by EveryMatrix’s ‘CasinoEngine’ division, who this summer appointed Stian Enger Pettersen as its new CEO. 

BonusEngine represents the first product launch under Enger Pettersen leadership, who stated: “BonusEngine is the result of long-term development together with our clients. We’re pleased to present the new solution, which delivers many exciting features for operators to enhance their bonusing strategies.

“There is no doubt that great bonusing brings a lot of value for casinos and sportsbooks, but managing multiple bonuses, promotions, and campaigns on multiple brands is a time-consuming activity. 

“BonusEngine acts like a single point of control, therefore streamlining the process and allowing brands to focus on their marketing, not on repetitive operational tasks.”

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