Tag Archives: Buzz Bingo

Buzz Bingo takes on early Christmas incentives with #WinFace

Buzz Bingo has launched its new nationwide advertising campaign, #WinFace, as the UK bingo operator enters a crucial Christmas trading period for its online and retail operations. #WinFace is the first campaign developed by MSQ Partners, Buzz Bingo’s new ‘full-service advertising agency’ which leads the bingo operator’s creative and media buying disciplines.  MSQ Partners won the multi-million-pound advertising account in …

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Buzz Bingo appoints Harry Lang as marketing lead

Buzz Bingo has confirmed the appointment of Harry Lang as its new Marketing Director, leading the brand development and customer acquisition campaigns of the UK’s biggest bingo operator. A 15-year industry executive, Lang has led the marketing strategy and delivery for numerous tier-1 igaming brands including WMS Interactive, bwin.party, Mecca Bingo, Foxy Bingo and Pinnacle Sports. Lang joins Buzz Bingo’s …

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Buzz Bingo appoints MSG Partners to reconnect with customers

Buzz Bingo is set to overhaul its entire marketing strategy after appointing London-based MSQ Partners as its lead ‘integrated agency’ to revitalise its media planning and brand profile. A key strategic appointment, Buzz Bingo has tasked MSQ agencies with developing an effective high coverage marketing and communications strategy, letting bingo players across the country know that Buzz Bingo venues have …

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Buzz Bingo to close 26 UK venues placing 570 jobs at risk 

Buzz Bingo has revealed plans to close 26 of its UK venues in a move that will place 570 employees at risk of losing their jobs.  The UK’s largest bingo hall operator stated that it had undertaken the drastic actions to ‘protect the future of its business’ as it seeks to mitigate pandemic circumstances affecting the entire leisure and hospitality …

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Affiliate leaders confirmed for CasinoBeats Malta 2020

Attendees of CasinoBeats Malta 2020 will benefit from the expertise of both affiliates and operator affiliate managers as more leading companies and senior executives have been confirmed for the March event. The agenda for the premier online casino conference and exhibition, which takes place at the InterContinental Malta on 24-26 March, makes CasinoBeats Malta 2020 one of the key dates in this year’s …

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Buzz Bingo appoints Hope&Glory as communications lead

Buzz Bingo, operator of the UK’s largest retail bingo network has confirmed the appointment of London public relations firm Hope&Glory as lead communications agency. The appointment sees Hope&Glory manage Buzz Bingo’s press office, media contacts and creative communications for campaigns, running across the operator’s 119 bingo premises’ nationwide. Following a £40 million makeover, Buzz Bingo is the new brand identity …

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Buzz Bingo appoints ‘customer engagement pro’ Jamie Queen as commercial lead

Buzz Bingo (formerly Gala Leisure) has confirmed the appointment of Jamie Queen, former Thomas Cook Group Marketing Director to the newly created role of Chief Commercial Officer (CCO). Queen will be tasked with leading a rebranded Buzz Bingo’s commercial operations and enterprise, focusing on enhancing brand development and customer interactions. The executive will join Buzz Bingo’s leadership team this June, …

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Disrupt & Discover… Playtech ups POP content dynamics

FTSE250 gambling technology group Playtech Plc has enhanced its ‘Playtech Open Platform – POP’ gaming content aggregation system. Updating the market, Playtech development details that product enhancements have been designed to ‘transform the way content is created, discovered and distributed by operators’. POP has been integrated with Playtech’s lead IMS platform, in which its customers will benefit from access to …

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Gala Leisure completes £40m rebrand to Buzz Bingo targeting new audiences

Legacy UK bingo operator Gala Leisure has announced that it has completed its full £40 million makeover to ‘Buzz Bingo’. Gala Leisure, the former bingo subsidiary of Gala Coral, which was sold to private equity firm Caledonia Investments in December 2015 for £240 million, will now operate its 103 UK clubs under the Buzz Bingo domain. Furthermore, this week sees …

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Buzzed Up! Playtech secures Gala Leisure omni-channel lead systems agreement

FTSE industry technology group Playtech Plc has confirmed that it will act as lead omni-channel systems provider for Gala Leisure, as the UK bingo operator transitions to its new identity as Buzz Bingo. Updating the market, Playtech will become the lead bingo and casino platform provider for Gala Leisure, servicing the retail and land-based provisions of Buzz Bingo future enterprise. …

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