Buzz Bingo has confirmed the appointment of Harry Lang as its new Marketing Director, leading the brand development and customer acquisition campaigns of the UK’s biggest bingo operator.
A 15-year industry executive, Lang has led the marketing strategy and delivery for numerous tier-1 igaming brands including WMS Interactive, bwin.party, Mecca Bingo, Foxy Bingo and Pinnacle Sports.
Lang joins Buzz Bingo’s senior management team from Brand Architects, his personal marketing agency which saw him advise igaming and esports clients such as Genting Bet, PandaScore, Leon House/ AnonyMind, Rightlander and Puntt.gg.
Jamie Queen, CCO of Buzz Bingo, said: “Buzz Bingo is at an exciting stage in its evolution, so we’re delighted to welcome someone of Harry’s calibre and enthusiasm to the business. He brings with him a wealth of marketing leadership experience and is highly capable of steering the Buzz Bingo brand through the next stage of our growth.”
Lang takes charge of Buzz Bingo’s marketing strategy at a critical juncture for the operator, remerging its UK venues from lockdown. This October, Buzz Bingo confirmed the appointment of London-based MSQ Partners as its new lead marketing agency, tasked with delivering a high coverage high impact campaign strategy for UK bingo audiences.
Lang added: “Having recently worked with the Buzz Bingo team as a consultant I’m hugely excited to be joining at this exciting time in their journey. They’re building a great business with customers, entertainment and responsible gaming as their absolute focus so I can’t wait to get started.”