What strategies should bookmakers and iGaming operators adopt to create a unique brand? BtoBet Chairman Alessandro Fried has released a white paper report on leaving a lasting impression. For insight on strategies to adopt to help your brand stand out, download the full document here.
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BtoBet and Kiron aim to boost world markets following link up
BtoBet and Kiron Interactive have announced the signing of a new agreement, aimed at boosting bookmakers and operators within the European, Latin American and African markets. Industry platform provider BtoBet has detailed that through the new link up, licensees are to be provided with “very high quality content” and technology to appeal to a wider range of players Kiron Interactive, …
Read More »BtoBet announces fresh Mexican partnership
BtoBet has been selected by Mexican gaming and entertainment operator Logrand Entertainment Group, to aid its growth strategy. The firm, which operates 14 casinos in the South American nation, has chosen the industry platform provider as technological partner to launch its new interactive division, Strendus. Lenin Castillo, Logrand Entertainment Group’s Chief Operating Online Officer, explained: “Logrand Entertainment Group, as a …
Read More »BtoBet: Making an impact by building a unique brand
BtoBet believes that building a strong and unique betting brand requires exclusivity of offers, and an identity that expresses special values. For BtoBet, this has been achieved through the adoption of technology which allows scalability and compliance with any jurisdiction and business model. The environment is constantly changing as technologies improve and companies battle against each other to win a …
Read More »BtoBet launches new sports and games divisions
BtoBet has announced a reshaping of its internal structure, becoming a redesigned, and larger, group in the process. Two companies, ITS (I-Trading Solution) and IGS (I-Gaming Solutions), have been embraced, allowing the launch of two new divisions, BtoBet Sports and BtoBet Games. Alessandro Fried, BtoBet’s chairman, explained about the sports division: “BtoBet Sports is focused on bookmakers’ needs and sportsbook …
Read More »BtoBet and Spinomenal become iGaming partners
Spinomenal, the cross platform games supplier, has become a partner of iGaming and sportsbook platform BtoBet, winners of Rising Star in Sports Betting Innovation at the SBC Awards 2017. Commenting on the partnership, Lior Shvartz, Spinomenal CEO, stated: “We constantly strive to reach the perfect balance of amazing graphics, fun game flow and easy access for worldwide clients. “Since its …
Read More »Alessandro Fried – BtoBet – Purchasing power has shifted to the consumer
As the sports betting industry continues to go through a digital transformation, for BtoBet continual innovation was a huge factor in retaining its status as a standout platform provider in 2017. After receiving the SBC award for Rising Star in Sports Betting Innovation, BtoBet’s Chairman, Alessandro Fried described it as “an honour to close 2017, rich in achievements and awards”. …
Read More »Editec chooses BtoBet to drive online growth in Africa
Editec has chosen industry platform provider BtoBet as the technological partner to drive its collection of online brands towards sustained growth across Africa. The London-headquartered Editec, which operates under the brands of Premier Bet, SBA, Guinee Games, and R&S Betting, already holds a strong presence in several regions across the continent, along with an established retail estate and network of …
Read More »BtoBet and iSoftBet team up and target market expansions
BtoBet, voted Rising Star in Sports Betting Innovation at the SBC Awards 2017, and iSoftBet are to join forces in a bid to expand into regulated markets. The new partnership is aimed at ‘offering a wide range of exciting games to the ever demanding i-gaming players,’ with the European, Latin American and African markets very much the target. Maja Janevska, …
Read More »bet365 lands fourth consecutive bookmaker of the year award at SBC Awards
Sports betting giant bet365 capped a triumphant night at the SBC Awards by collecting the headline Bookmaker of the Year prize for the fourth year in a row. Having also been crowned Football Bookmaker of the Year and Mobile Bookmaker of the Year, the Stoke-based operator only narrowly missed out on a fourth prize after William Hill beat it to …
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