BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …
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As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This tenth edition looks at November and more specifically at an interview with BtoBet’s CEO Alessandro Fried, the future of retail, Trustly’s Pay N Play celebrations and the four pillars supporting state lottery success. Alessandro …
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BtoBet is preparing to launch Neuron 3, the company’s 3rd generation iGaming single-solution platform which provides operators with all the necessary business management tools, APIs, widgets and content readily integrated. By using the platform, operators can focus on optimising the UX aspect of their business. The platform, which will be officially unveiled at ICE London, will also feature a unified betting …
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Netflix provides an excellent example of the power of a company with a simple, clear customer strategy and business model adapted for the digital age, according to new insight on the player-first betting experience from BtoBet CMO Sabrina Soldà. Soldà explained that iGaming companies should take note of how Netflix is “redefining the concept of customer centricity through technological innovations”. …
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Argentina is regarded by igaming experts as a country with huge potential, writes BtoBet CEO Alessandro Fried. In fact, big recent strides to regulatory laws have cemented its igaming credentials. From a regulatory point of view there remain provinces yet to allow online betting, but it seems that the country as a whole is keen on regularizing the industry – albeit …
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Alessandro Fried, CEO of BtoBet, has emphasised how finding the right technology partner is vital for operators who are looking to establish themselves in the African market. Speaking to SBC, Fried looked into the differences between the established markets of Europe and new markets such as Africa whilst also discussing how betting brands risk wasting years attempting to understand the African …
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Strengthening its presence across Africa, BtoBet has secured a new agreement with Namibia based operator Allbet, which will see the iGaming platform provider integrate its Neuron platform across the operator’s retail offering ahead of a rollout across online channels. Neuron is BtoBet’s omni-channel platform based on artificial intelligence (AI) technology that facilitates easy management of iGaming and sports betting operations. …
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Nigerian bookmaker SureBet247 will deliver a complete local and international sports betting experience including live sports events, online and live casino, jackpots, special bets and virtuals after striking a long-term multi-channel deal with BtoBet. The deal will see the Nigerian licensee integrate BtoBet’s Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making …
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BtoBet CEO Alessandro Fried believes that operators risk becoming merely a franchise of their platform provider if they take an off-the-shelf product with a prescribed user experience. Fried said that it does not make sense from a business point of view for an operator to opt to deliver the exact same user interface (UI) and user experience (UX) to many …
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South Africa (SA) is deemed by many industry experts as the greatest opportunity when it comes to the gambling industry in Africa. The country is, according to BtoBet Chairman Alessandro Fried, way ahead of its neighbours in terms of technological infrastructure. All factors are indicating that should the country introduce a legal framework and regularise its online market, the chances …
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