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BtoBet announces fresh Mexican partnership

BtoBet has been selected by Mexican gaming and entertainment operator Logrand Entertainment Group, to aid its growth strategy.

The firm, which operates 14 casinos in the South American nation, has chosen the industry platform provider as technological partner to launch its new interactive division, Strendus.

Lenin Castillo, Logrand Entertainment Group’s Chief Operating Online Officer, explained:

“Logrand Entertainment Group, as a reputable Mexican company, has high expectations in terms of service providers and has always required the highest standards to be able to compete with international operations in the region and create long-term partnerships with all its business associates.

“Our group and BtoBet share the same vision to anticipate future needs of global audiences listening to their customers instead of seeing what competitors are doing. For these reasons, to launch our new interactive division, we opted for a very complete and detailed RFP process that scrutinises all bidders profoundly.”

Castillo added: “BtoBet is a technology leader in the online gambling industry, with multiple nominations and awards and counting on a very professional and skilled team. All these factors allow companies, like ours, to develop a trustworthy relationship with them, in a very short time.

“If you add all this with their top of the line products and services, the decision to choose them, becomes easy. Our high expectation will continue in the years to come and we are sure with our new partner we will continue being the successful company we have shown to be for all this years.”

Alessandro Fried, BtoBet’s Chairman, states: “We are very proud to support Logrand Entertainment Group as a partner in Mexico. We share the same vision of business and the interactions between our teams is very cooperative.

“The growing number of online and mobile gamblers in Mexico and LATAM, is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way.

“In this perspective, we firmly believe our technology and solutions will effectively allow Strendus to reach great achievements.”

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