Tag Archives: brazil

Rivalry turns attention to Brazil in latest influencer marketing campaign

Brazil on Michael Jack’s agenda as new Sportingtech CTO

The emerging betting market in Brazil is capturing more and more international attention, as Canadian esports-focused operator Rivalry becomes the latest firm to make a move. Rivalry’s latest marketing campaign features Brazilian esports influencer Gustavo “Baiano” Gomes. The campaign features Baiano and Rivalry, with the key goal being to ‘tap into Brazilian fans and their religious-like passion for national teams’.  …

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Pro-gaming Senator Angelo Coronel named a Rapporteur for Brazil Betting Bill

Pro-gaming Senator Angelo Coronel named a Rapporteur for Brazil Betting Bill

Brazilian Senator Angelo Coronel has been appointed as the Senate Economic Affairs Commission Rapporteur for Bill 3,626/2023, the federal legislation to regulate nation-wide betting and gaming.  Rapporteurs play an important role in the Brazilian legislative process, as they report on developments within Commission meetings regarding certain legislation and ultimately make clear any final proposed amendments these committees may have to …

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OpenBet partners with Play7.Bet to line up Brazil debut

SBC News OpenBet partners with Play7.Bet to line up Brazil debut

OpenBet is set for launch in the up-and-coming Brazilian sports betting market via a partnership with Portuguese language operator Play7.Bet. The Endeavor-owned betting solutions provider will support Play7.Bet with its Player Account Management (PAM), encompassing promotional, customer relationship management, AML and responsible gaming tools. Additionally, the operator will also utilise OpenBet’s Betting Engine and Managed Trading Services, as well as …

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Brazil on Michael Jack’s agenda as new Sportingtech CTO

Brazil on Michael Jack’s agenda as new Sportingtech CTO

Michael Jack has joined Sportingtech’s global expansion plans, as the sports betting solutions supplier eyes up emerging opportunities in Latin America. The company’s new Chief Technology Officer (CTO) will take on the leadership position for the company’s technological development, with the ultimate goal being to provide a solid backing for expansion into regulated markets. Emerging markets – particularly the looming …

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Brazil Deputies settle on Betting Bill carrying Social Democrat amendments

Brazil Deputies settle on Betting Bill carrying Social Democrat amendments

The Chamber of Deputies of Brazil has approved the passage of Bill-3,626/2023 to establish the legislative foundations for a federal fixed odds sports betting marketplace. As voted on Wednesday 13 September, the Chamber of Deputies has settled on the policies of Bill-3,626/2023 following a 120-day review. The text will be forwarded to the Senate which will be tasked to federally …

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Kambi and Shape entering new frontiers one year on from acquisition

Flutter finding its ‘edge’ across global markets amid regulatory and business changes

One year on from Kambi’s acquisition of Shape Games, the collaboration is taking on a range of markets head on, with the betting landscape in some nations significantly different than 12 months prior. Kambi SVP Sales, Sarah Robertson, and Shape Games CCO, Morten Tonnesen, emphasised how a competitive and differentiated product is key to success in the markets many betting …

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Better Collective acquires first Brazilian brand Torcedores.com

SBC News Better Collective acquires first Brazilian brand Torcedores.com

Better Collective has finalised its acquisition of national Brazilian sports media platform Torcedores.com.  The deal sees the digital sports media company aim to strengthen its position in the South American region, adding the first Brazilian sports media brand to its group. Simon Hovmand-Stilling, CEO of Better Collective South America, said: “I am truly excited to be welcoming Torcedores.com as our …

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Genius Sports continues ‘secure distribution’ of LNB data

SBC News Genius Sports continues ‘secure distribution’ of LNB data

Genius Sports has extended its agreement with Brazil’s National Basketball League (LNB) as its exclusive official data and integrity partner, ahead of the new season. The sports technology company will provide FIBA LiveStats across all LNB competitions, capturing and distributing official, play-by-play statistics to power in-stadia scoreboards, league and team social media channels and other fan-facing digital platforms.  This official …

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Lira demands September showdown of Brazil Sports Betting Bill

SBC News Lira demands September showdown of Brazil Sports Betting Bill

September is poised to be the make-or-break month for the passage of Brazil’s desired federal sports betting marketplace, as pressure mounts on the government to settle final terms. Yesterday, Arthur Lira, President of the Chamber of Deputies, declared that a Bill to launch and regulate Brazil’s sports betting market must be presented by 9 September. The matter carries a ‘constitutional …

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New bill demands Brazil impose tighter advertising rules on sports betting 

SBC News New bill demands Brazil impose tighter advertising rules on sports betting 

Pressure mounts on the government of Brazil to impose stricter advertising rules and marketing restrictions on the plans to launch a federal sports betting marketplace.  New developments have seen Ricardo Ayres, the Deputy of the State of Tocantins and member of the República Party, sponsor new Bill 3915/2023. Ayres has called on Congress to intervene on the advertising make-up of …

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