Tag Archives: Brazil 2014

GVC Holdings has confirmed the appointment of BBH London as lead creative marketing agency for its Ladbrokes Coral advertising account. This September, GVC governance called for an ‘agency pitch’, consolidating the multi-million £ creative advertising accounts of Ladbrokes and Coral – the FTSE gambling group’s flagship UK betting brands. A specialist in delivering effective brand development strategies for large scale …

Swedish-based operator Unibet generated gross winnings of £16m during the World Cup, according to the firm’s interim results, with £9.5m generated in June and £6.5m in July. Almost half of Unibet’s turnover during the World Cup came from live betting, a figure much lower than the operator’s usual operations. While Unibet had a comprehensive pre-match offer with over 350 bet …

New William Hill CEO James Henderson believes that the UK’s biggest bookmaker is well placed ahead of the introduction of the point of consumption licensing later this year. Speaking at the firm’s interim results, Henderson was quite bullish about Hill’s position, certainly compared to some of its competitors. He commented: “I think the numbers are strong. The underlying growth, even …

GTECH’s sports betting operations in Italy grew by 26.6% in the last quarter, which the firm has attributed to the FIFA World Cup, the introduction of virtual betting in the country and a stable payout percentage. Sports Betting saw revenues grow to €40.1m in Q2 from €31.7m for the same period in 2013, with turnover also jumping 22.9% to €218m. …

Sports operator France Pari recorded revenues of €9 million (£7.1m) during the first six months of 2014, with sales doubling from the same period last year. The group said the FIFA World Cup brought additional growth of 30 per cent, with revenues of €1.2 million (£1m). Sportsbetting grew by 108 per cent, while stacks reached €8 million (£6.4) for S1 …

An industry analysts is being cautious on the performance of  William Hill ahead of the bookmaker’s interim results on Friday. Nicholas Batram of Peel Hunt said that he expects first-half EBITA to fall to around £172.1 million, largely due to retail’s poor performance. Given the industry has struggled in the first half of the year, with sporting results favouring the …

Big moments are big opportunities… Senior Vice President at Nielsen, Sean Casey, said “sports events account for 2-to-3 percent of television programming every month. Yet that small amount produces roughly 50 percent of Twitter’s overall activity around TV.” The World Cup is the sporting event, and so the second screen, and Twitter, enjoyed even more attention over the course of …

Online casino operator 32Red has seen a 20% increase of Net Gaming Revenue increased to £15.2m for the six months ended 30 June 2014. The figures are again a record for the firm, thanks to a stellar performance at the firm’s flagship 32Red Casino. Ed Ware, CEO of 32Red, said: “We are pleased to report yet another record performance for …

Lee Richardson Chief Executive of Gaming Economics opens a series of content, interviews and industry commentary building up to the EIG Berlin Expo (21-23 October). In this two part  betting white paper, Richardson presents detail Gaming Economics betting analyses and observations regarding the 2014 World Cup in Brazil. A sports betting industry veteran Lee Richardson has held various senior management …