32Red CEO Ed Ware

Encouraging start for 32Red sportsbook

32Red CEO Ed Ware
32Red CEO Ed Ware

Online casino operator 32Red has seen a 20% increase of Net Gaming Revenue increased to £15.2m for the six months ended 30 June 2014. The figures are again a record for the firm, thanks to a stellar performance at the firm’s flagship 32Red Casino.

Ed Ware, CEO of 32Red, said: “We are pleased to report yet another record performance for our business, spearheaded by 19% growth in the 32Red casino. The initial results from our recently launched 32RedSport, which provides players with seamless access to a premium online and mobile sports betting product, have also been encouraging.”

The highlights of the 32Red Casino performance include:

  • 32Red GGR: £20.4m, up 21% on H1 13
  • Active casino customers of 50,890 up 20% on H1 13
  • Casino player yield £400 (H1 13: £398)
  • New Casino players 23,566, up 35% on H1 13
  • Casino cost per acquisition: £180 (H1 13: £159)
  • Mobile represents 32% of total Casino GGR (H1 13: 17%)

In Italy GGR from the 32Red Italian Casino was up 130% to £1.05m and NGR up 94% to £0.51m. A total of 3,084 new players were recruited in the first half (H1 13: 1,435) bringing the total number of active players to 5,793 (H1 13: 1,887). However 32Red has decided to refrain from increasing marketing levels in Italy ahead of’ positive changes in the regulated market due at the end of 2014′.

It seems that the World Cup has not impacted the firm too badly either. Gross Gaming Revenue for the twenty-one days to 21 July was up 45% on a relatively weak corresponding period in 2013.

32Red performance overview H1 2014

Gross Gaming Revenues


Net Gaming Revenues



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