Tag Archives: Boris Chaikin

Soft2Bet: Why diversification of white label products is essential in complex times

Soft2Bet

Boris Chaikin, CEO at Soft2Bet, talks to SBC News about boosting its catalogue of esports and virtual sports titles at the first sign of disruption to live sports, using the ‘hiatus’ to apply a raft of fresh features, and how the the crisis has magnified the need for white label providers to cover non-mainstream sports alongside traditional favourites. SBC: With …

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Soft2Bet eyes Europe expansion with Belgrade and Lisbon offices

Casino and sportsbook operator group Soft2Bet has expanded its presence across Europe after confirming the opening of new offices in Belgrade and Lisbon. By opening the new offices, a portion of Soft2Bet’s operations will relocate from its current offices in Bulgaria, Cyprus and Malta to the new spaces. Boris Chaikin, CEO of Soft2Bet, said: “Opening two new offices is a …

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Soft2Bet’s Boris Chaikin on meeting punters’ needs through white label development

Innovation and evolution of product offerings have been the key to mitigating the impact of sporting cancellations, writes Soft2Bet CEO Boris Chaikin. As the wider betting and gaming industry continues to find new ways to deal with the impacts of COVID-19, Chaikin (pictured below) discusses Soft2Bet’s heritage, white label model, and how the company has adjusted amid the current pandemic. …

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