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Boris Chaikin
BREAKING
Betting Innovation
Time to read: 2 min
SSTrader unveils AI-powered match prediction tool 
January 19, 2024
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Europe
Time to read: 2 min
SCCG Management agrees strategic technology partnership with SSTrader
October 10, 2023
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Sportsbook
Time to read: 1 min
Soft2Bet extends Swedish reach with Betinia deal
February 9, 2022
BetBright
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iGaming
Time to read: 2 min
Kiril Nestorovski to ‘lead expansion strategies’ at Soft2Bet
November 4, 2021
BREAKING
Sportsbook
Time to read: 2 min
Soft2Bet secures MGA licences to push forward with international growth
June 24, 2021
Soft2Bet strengthens team with Hamza Afifi appointment
BREAKING
iGaming
Time to read: 2 min
Soft2Bet strengthens team with Hamza Afifi appointment
March 12, 2021
Soft2Bet boosts Nordic expertise with Noer promotion
BREAKING
Sportsbook
Time to read: 2 min
Soft2Bet boosts Nordic expertise with Noer promotion
February 12, 2021
Soft2Bet bolsters marketing team with Pablo Ferreira appointment
BREAKING
Sportsbook
Time to read: 2 min
Soft2Bet bolsters marketing team with Pablo Ferreira appointment
January 22, 2021
online
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Features
Time to read: 3 min
Why the time is right to launch an online operator brand
December 16, 2020
Cadabrus
00:36
BREAKING
iGaming
Time to read: 2 min
Soft2Bet launches MGA-licensed casino brand Cadabrus
October 15, 2020
BREAKING
Sportsbook
Time to read: 2 min
CampoBet becomes official sponsor of Champions Hockey League in Sweden
September 15, 2020
TAB NZ
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Sportsbook
Time to read: 2 min
Soft2Bet continues new market drive with Irokobet launch
August 26, 2020
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Interviews
Time to read: 3 min
Sweden: Soft2Bet CEO Chaikin on prospering in igaming’s brave new world
August 18, 2020
BREAKING
Sportsbook
Time to read: 1 min
Soft2Bet grows Swedish presence with CampoBet launch
July 22, 2020
online casino
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iGaming
Time to read: 3 min
Online casino on “strong footing” to absorb live sports return
June 19, 2020
Soft2Bet
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Features
Time to read: 4 min
Soft2Bet: Why diversification of white label products is essential in complex times
May 28, 2020
BREAKING
iGaming
Time to read: 2 min
Soft2Bet eyes Europe expansion with Belgrade and Lisbon offices
May 27, 2020
BREAKING
Comment
Time to read: 3 min
Soft2Bet’s Boris Chaikin on meeting punters’ needs through white label development
April 24, 2020
Most Read
1
Andy’s Burnham down the bookies as Makerfield by-election sets Betfair record
2
Betfred becomes latest to cool operations in Irish market as it takes “temporary pause”
3
Entain may call time on Central and Eastern Europe business
4
Former CEO of BetVictor launches 21.com with aim of becoming top-three operator worldwide
5
Starmer’s resignation and Burnham’s favourable odds give UK bookies a lot to consider
6
Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
7
Entain calls for action over illegal World Cup gambling promotions on UK social media
8
Is the UK’s under-16 social media ban a win for online bookmakers?
Featured News
Entain logo on stage at the SBC Awards North America
BREAKING
Marketing
Time to read: min
“A gap between confidence and reality” - Entain fires back at illegal gambling on social media
June 22, 2026
An Entain logo at an SBC event
BREAKING
Featured News
Time to read: min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
The Hague, the Netherlands, the seat of the Dutch government
BREAKING
Featured News
Time to read: min
Dutch government to put final nail in online gambling advertising coffin
June 12, 2026
A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks
BREAKING
Featured News
Time to read: min
Entain demands UKIPO intervene on unlicensed gambling trademarks
June 11, 2026