SBC News Voice of the Sports Betting Industry
Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region.
Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for the supplier.
“I’m honoured to be named Nordics Regional Manager at Soft2Bet, and look forward to making the role my own,” commented Noer.
“Our award-winning product offering has won deserved plaudits from across the industry, and I can’t wait to continue assisting the business in its efforts to maintain that success over the long-term.”
Confirming Noer’s appointment, Soft2Bet praised his ‘extensive body of experience’ within the regional casino industry, having previously held managerial positions at both Casumo and Danske Spil A/S.
His appointment, says Soft2Bet, will build upon the company’s success within the Nordics with its SGA-licensed operator brands CampoBet and YoYoCasino now live in Sweden.
Boris Chaikin, CEO at Soft2Bet, added: “We are delighted to announce the appointment of Peter Christian Noer as our Regional Manager for the Nordic markets, which remain a key area of focus for us as we maintain the expansion of our international reach.
“Having performed impressively as our Country Manager for Sweden, we have no doubt that Peter will continue to play a key role in helping us succeed in the Nordic territories and beyond.”
