Tag Archives: BetUK

BetUK to appear on Blackburn kit in Newcastle FA Cup clash

SBC News BetUK to appear on Blackburn kit in Newcastle FA Cup clash

BetUK has been named Blackburn Rovers’ sleeve sponsor for tonight’s FA Cup fifth-round match against Newcastle United. Taking place at Ewood Park, the LeoVegas-owned operator’s branding is set to be present on Blackburn’s kit as they play against the Premier League side – broadcast on BBC One and via BBC iPlayer.  Sam Behar, Director of UK, Ireland, and Sponsorships at …

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LeoVegas renews Kambi deal for greater sportsbook scope

SBC News LeoVegas renews Kambi deal for greater sportsbook scope

Kambi has renewed its partnership with LeoVegas Group for the second time, as the MGM-owned gaming company seeks to expand its sports betting operations. The multi-year extension sees Stockholm-listed B2B provider Kambi continue to provide its sports betting technology to LeoVegas. This will include its AI-powered trading service and Bet Builder product. LeoVegas has been a client of Kambi since …

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BetUK completes hurdle of ‘first major racing sponsorship’ with ARC

SBC News BetUK completes hurdle of ‘first major racing sponsorship’ with ARC

BetUK has announced that it will be supporting marathon, middle distance, and sprint horse races in a partnership with Arena Racing Company (ARC). Arena Racing Company (ARC) – the operator of four of the six all-weather horse racing courses in the UK – has given the LeoVegas Group-owned operator advertising space across 600 of its races, in addition to various …

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BetUK secures All Weather Championships deal with ARC

Vincent Finegan, irishracing.com: bringing horse racing to the Better Collective stable

LeoVegas AB’s BetUK sportsbook brand has become the principal sponsor of All Weather Championships races, hosted at Arena Racing Company (ARC) racetrack venues. The partnership, announced ahead of the tenth season of the All-Weather Championships, will see the BetUK brand promoted across 600 races at ARC racetracks.    LeoVegas notified: “BetUK has secured the sponsorship rights to Marathon, Middle Distance, and …

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MGM takeover provides US hope for LeoVegas amid European Q2 difficulties

Gustaf Hagman, LeoVegas CEO

As LeoVegas’ takeover by US betting giant MGM looms, the firm has encountered tricky business during the second quarter of the year, primarily in Europe. The Swedish gambling group reported a group-wide revenue increase of 1% to €98m (2021: €96m) in its Q2 2022 trading report, alongside adjusted EBITDA of €9m (€10.6m) – a margin of 9.2% and decline of …

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Kieren Fallon signs exclusive horse racing deal with BetUK

SBC News Kieren Fallon signs exclusive horse racing deal with BetUK

BetUK has signed a deal with six-time champion jockey Kieren Fallon as part of an exclusive horse racing partnership.  The link-up with the former Irish jockey will strengthen BetUK’s racing offer by providing expert tips, knowledge and insight as part of a series of podcasts – entitled Fallon’s Fancies – available to watch on its platform. Fallon, the three-time winner …

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LeoVegas protects UK customers with AI smart individual deposit limits 

LeoVegas Championship

LeoVegas AB has introduced instant and individually personalised deposit limits across its UK gambling brand portfolio of LeoVegas.com, PinkCasino, BetUK, and 21.co.uk. The safeguards form part of the Stockholm-listed online gambling group’s safer gambling and customer care mandate. Using third-party data and a proprietary risk prediction model, all LeoVegas Group’s UK customers will be assigned a personal deposit limit at …

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LeoVegas launches AI-powered messaging as part of safer gambling strategy

SBC News LeoVegas launches AI-powered messaging as part of safer gambling strategy

LeoVegas Group has moved to strengthen its safer gambling offering via the launch of a new layer of AI-powered messaging, analysing customer behaviour and risk profiles. The offering will be initially launched in the UK via the LeoVegas, PinkCasino, BetUK and 21.co.uk brands, where LeoVegas customers will receive onsite messages with individualised content based on their profiles, containing information and …

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BetUK replaces Royal Panda as QPR’s official betting partner

SBC News BetUK replaces Royal Panda as QPR’s official betting partner

BetUK has been named as the official betting partner of Championship-side Queens Park Rangers’ (QPR), with the deal expected to last for the remainder of the season. QPR’s former partner Royal Panda withdrew from the UK betting market earlier this month citing ‘tougher regulations’ as a primary reason. It won’t operate in the country from Friday 31 January, 2020.  However, the latest deal …

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