Tag Archives: betting on football

BOFCON 2016 – Operator Panel: Getting the most out of Euro 2016

SBC News BOFCON 2016 – Operator Panel: Getting the most out of Euro 2016

The Operator Panel rounded off #bofcon 2016 at Stamford Bridge, as three CEO’s spoke about getting the most out of the upcoming European Championships. The panel was made up of Simon Trim, CEO of Sporting Index, Mark Brosnan, CEO of Matchbook and Bernard Marantelli, CEO and Founder of Colossus Bets. All of the panellists spoke about the key focus they put …

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BOFCON 2016 – Game Time: Live Betting Products

SBC News BOFCON 2016 - Game Time: Live Betting Products

Tom Light, Director of International Business Development at SBTech, confirmed that in-play betting is responsible for the large majority of turnover, and that betting around shorter time intervals will continue to be the most popular with players. He highlighted that players are pushing for quicker payment from won bets, and looking to make longer term bets into short term with …

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BOFCON 2016 – Read all about it: Content Marketing

SBC News BOFCON 2016 - Read all about it: Content Marketing

Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …

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Play in the Official SBC Foosball Championship at #BOFCON

SBC News Play in the Official SBC Foosball Championship at #BOFCON

The industry’s best table football players will have the opportunity to test their mettle against each other at next month’s Betting on Football Conference (BOFCON) at Stamford Bridge Stadium, after SBC Events announced the launch of the inaugural Betting Industry Foosball Tournament. The new #betfoos tournament will be sponsored by Betradar, a brand of Sportradar, and a global leader in …

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Scott Longley – How operators are making the most of Euro 2016

SBC News Scott Longley - How operators are making the most of Euro 2016

Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …

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Tom Light – SBTech – #Bofcon 2016

SBC News Tom Light - SBTech - #Bofcon 2016

SBTech is a sponsor of this year’s Betting on Football Conference taking place at Stamford Bridge on April 21st.  Tom Light, Vice President of Business Development & Commercials at SBTech and Head of Traders Itay Cohen spoke to us about why football is the company’s lifeblood, Gary Lineker and why they chose to get involved as a sponsor of this year’s …

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