SBC has decided to extend the nomination deadline for the SBC Awards 2016 by another week. Companies now have until Tuesday 1st November to put themselves forward for one or more of the 15 awards created by SBC to recognise industry excellence in 2016. This means the nomination stage for the SBC Awards 2016 will get a ‘Halloween night’ finale. …
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SBC launches 2-day Betting on Sports Conference
SBC Events is proud to announce the Official Launch of Betting on Sports, our TWO day conference in central London on 15th-16th September 2016. Betting on Sports is being held across two days at the five star Grange Tower Bridge Hotel and has been designed to provide world class hospitality, unlimited networking and business opportunities, and top of the class …
Read More »Leicester City triumph to trigger ‘recalibration’ on long shot pricing
The news media is awash at how much Leicester City’s incredible Premier League title triumph is going to cost the betting industry, but we may not see the true impact of the unlikely win until next season. While the estimates are that The Foxes’ 5,000-1 victory has cost the betting industry between £25m – £50m, the truth is that the …
Read More »BOFCON 2016 – Operator Panel: Getting the most out of Euro 2016
The Operator Panel rounded off #bofcon 2016 at Stamford Bridge, as three CEO’s spoke about getting the most out of the upcoming European Championships. The panel was made up of Simon Trim, CEO of Sporting Index, Mark Brosnan, CEO of Matchbook and Bernard Marantelli, CEO and Founder of Colossus Bets. All of the panellists spoke about the key focus they put …
Read More »BOFCON 2016 – Game Time: Live Betting Products
Tom Light, Director of International Business Development at SBTech, confirmed that in-play betting is responsible for the large majority of turnover, and that betting around shorter time intervals will continue to be the most popular with players. He highlighted that players are pushing for quicker payment from won bets, and looking to make longer term bets into short term with …
Read More »BOFCON 2016 – Read all about it: Content Marketing
Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …
Read More »Jacob Curciel – Optima – Giving the bookmaker full control #bofcon
Jacob Curciel is the CEO of OPTIMA, Platinum Sponsors of Betting on Football Conference (BOFCON). Here he explains what sets his firm apart from other suppliers in the space: SBC: You scored a goal in 2014 when you secured the rights to the MarginMaker product from GTECH. How important has that been to your business? JC: It was simply a …
Read More »Play in the Official SBC Foosball Championship at #BOFCON
The industry’s best table football players will have the opportunity to test their mettle against each other at next month’s Betting on Football Conference (BOFCON) at Stamford Bridge Stadium, after SBC Events announced the launch of the inaugural Betting Industry Foosball Tournament. The new #betfoos tournament will be sponsored by Betradar, a brand of Sportradar, and a global leader in …
Read More »Scott Longley – How operators are making the most of Euro 2016
Here Scott Longley delves into sports betting operators marketing strategies ahead of major tournaments such as the fast approaching European Championships in France. Longley spoke to a host of operators including Sportradar, LeoVegas, Editec and Tipstrr to discover what they’re focussing on ahead of the big kick off. Euro 2016 preparations and post tournament strategy will be a key focus …
Read More »Tom Light – SBTech – #Bofcon 2016
SBTech is a sponsor of this year’s Betting on Football Conference taking place at Stamford Bridge on April 21st. Tom Light, Vice President of Business Development & Commercials at SBTech and Head of Traders Itay Cohen spoke to us about why football is the company’s lifeblood, Gary Lineker and why they chose to get involved as a sponsor of this year’s …
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