Tag Archives: betting on football

BtoBet – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

BtoBet is sponsoring the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Kostandina Zafirovska is the Chief Executive at BtoBet. Ahead of the 3-5 May event, we spoke to Kostandina, about why football is such an attractive sport for betting and how the market is changing from a consumer perspective.  SBC: Why is football …

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Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

SBC News Robin Reed - GIG - Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry …

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50/1 for Leicester City and Shakespeare to do the impossible

SBC News 50/1 for Leicester City and Shakespeare to do the impossible

There was much ado about something after Leicester City earned their place in the Champions League Quarter Finals under new manager Craig Shakespeare. Following the draw earlier today the Premier League champions must now prepare for a showdown with Diego Simeone’s Atletico Madrid. The Spaniards have reached the final twice in the past four years, but have fallen at the …

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SBC Events announces football trading workshop with Totally Gaming Academy

Totally Gaming Academy

Three of the leading experts in football trading and statistical odds compilation will be speaking at the Totally Gaming Academy Workshop on Tuesday 2 May, organised in partnership with SBC Events. Sports Betting Academy course leader Jonathan Smith will be leading the interactive, one-day event at Stamford Bridge alongside Ian McHale, Professor of Sports Analytics at Salford University, and Sporting …

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Bernard Marantelli – Colossus Bets – Building a Crowd Pleaser with Colossus Syndicates

SBC News Bernard Marantelli - Colossus Bets - Building a Crowd Pleaser with Colossus Syndicates

Bringing new player engagement dynamics to its football pools product, Colossus Bets has announced the launch of its ‘Colossus Syndicates’ feature which will enable users to propose crowdfunded tickets which will compete for Colossus jackpots. Colossus Bets Founder & CEO Bernard Marantelli speaks to SBC on the challenges of developing an effective crowdfunded game for the sports betting market and how his …

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SBC & Racing Post agree strategic event partnership for 2017

SBC News SBC & Racing Post agree strategic event partnership for 2017

SBC and the Racing Post have joined forces after agreeing to a strategic event partnership for 2017. The deal will see the Racing Post take a prominent position in SBC’s two flagship conferences this year, Betting on Football (3-5 May) and Betting on Sports (13-15 September). Both events will feature the Racing Post Networking Cafe, allowing delegates to catch up …

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SBC Strengthens Sales Team with Neil Judson

Copyright: bacho12345 / 123RF Stock Photo

News, events and media services company SBC has strengthened its sales team with the appointment of popular betting industry salesman Neil Judson, who will be taking on the role of Senior Sales Manager. Judson has 10 years experience in b2b gambling publishing after sales roles at Betting Business magazine, International Casino Review and Intergamingi, as well as experience at Scientific …

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Lennart Gillberg – Spiffx – What 2016 meant to me

Lennart Gillberg 2016 & Cheza Gaming

SBC News caught up with Spiffx founder Lennart Gillberg to reflect on an eventful 2016 in the sports betting industry, and a breakthrough year for his betting exchange company. Favourite Memory of 2016 Launching the first version of the Take5Live app during Euro 2016. Take5Live is an engaging game based on Spiffx market activity that allows customers to place bets on …

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