This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …
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No constraints! BetBright launches BetFeed open platform
Independent online bookmaker BetBright has moved to develop a more open, informative and engaging experience for its customers, launching its new platform ‘BetFeed’. The BetFeed platform will support BetBright markets, by offering customers unique market insights and data on popular bets and events. “BetFeed, an industry first, offers a unique insight into which events or bets are popular with other …
Read More »Six events make up ‘must attend’ Betting on Sports Week in September
SBC Events will invite more than 2,500 delegates to “feel the pulse of the sports betting industry” through six events at this year’s Betting on Sports Week in London. Taking place from 18-21 September at Olympia London, #boscon2018 will feature five conferences – Betting on Sports, ESI London, Casino Beats Summit, AffiliateFEST and Sponsorship Forum, as well as a lavish …
Read More »Championship clubs prep for 2018/19 with BetBright and Kindred
EFL Championship football clubs have been busy strengthening their partnerships ahead of the 2018/19 season, with both Nottingham Forest and Aston Villa announcing fresh agreements with BetBright and Kindred Group respectively. Last season’s play-off runner-up Villa has renewed and extended its relationship with Kindred, which has seen the 32Red brand become the club’s new principal partner, with Unibet set to …
Read More »BetBright unveils £10 million World Cup prediction challenge
Aiming to set its offering apart at the World Cup, BetBright has launched its biggest ever prize fund promotion ahead of the 2018 football World Cup, giving customers the chance to win £10 million. The competition challenges punters to accurately predicting the first goalscorer, correct score and the time of the first goal of the World Cup Final. Open to …
Read More »Stamford Bridge to host the inaugural five-a-side SBC Global Championship
Five-a-side teams featuring players from some of the sports betting industry’s leading operators, suppliers, affiliates and media organisations will be taking part in the inaugural SBC Global Championship at Stamford Bridge on Tuesday 22 May. Supported by headline sponsor Trustly Group, the eight-team tournament played out in Chelsea kits will be officiated by former FIFA and Premier League referee Dermot …
Read More »Functionality first… BetBright implements ‘single mobile site’ across all devices
Irish independent online bookmaker, BetBright has announced that it will now operate under a ‘single mobile user interface’ across its existing verticals. The announcement follows a major front-end system’s upgrade undertaken by BetBright in-house development team, with the operator launching a single interface which will optimise speed, functionality and user engagement. “Users will benefit from a slicker and quicker experience …
Read More »BetBright makes five-figure donation to injured jockeys charity
Bookmaker BetBright has donated £10,000 to the Irish Injured Jockeys Fund, after Ireland defeated Britain British 17-11 at this year’s Cheltenham Festival. The BetBright Cup is awarded to the country with the greatest number of Cheltenham Festival winners. Following the Irish victory, the winning BetBright Cup Irish captain, snooker player Ken Doherty received the trophy on the last day of …
Read More »BetBright to bring on-board Metric Gaming’s golf solution
Metric Gaming has agreed a fresh partnership, that is to see the firm supply its golf pricing solution to digital entertainment and sports betting company BetBright. The sports betting technology, software and services organisation details that its service “offers operators the chance to differentiate themselves from rivals in an increasingly competitive market”. Giving customers access to a broad selection of …
Read More »BetBright signs up for Betradar’s Managed Trading Services
Betradar has announced a fresh partnership with BetBright, that is to see the online bookmakers utilise its Managed Trading Services (MTS) division. Under the terms of the agreement, Betradar is to engage in “selective trading” in key sports for the Dublin based operator. Marcus Brennan, BetBright Co-Founder and Chief Executive Officer, added: “We have worked closely with Sportradar through data …
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