SBC News Voice of the Sports Betting Industry
BetBright has paid out six figures in additional winnings since launching its award-winning Acca+1 product in October 2016.
The Acca+1 takes any accumulator (acca) with five or more selections at combined odds of 7/1 or greater, and offers you the chance to increase your winnings with an extra risk free selection.
If the risk free leg comes in along with the original acca then the bonus is paid as cash. If the original acca wins, but the risk free leg loses, the customer still gets paid out as normal.
Since the October launch, 83% of all BetBright football acca customers have added a risk free leg to their accumulators. In fact, January has already been a record month for multiples stakes on BetBright, with over a week to go.
Conor White, Marketing Communications Manager at BetBright, said: “Acca+1 was devised as a direct response to customer demand and we’re thrilled with the positive reaction we’ve seen to date.
“This is highlighted not only by the number of customers we’ve seen taking advantage of the offer, but also the positive reception we’ve received within the industry, and winning best football product at the annual SBC awards ceremony.”
Acca+1 is the only acca offer in the industry that applies to all markets and leagues, as well as for both pre-play and in-play bets. The longest winning odds to date was a 385/1, fourteen-fold that came in just before Christmas.
